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Asda slashes price of exclusive Champagne in half

20 November
17:00 2008

Asda has today (Thursday) slashed the price of an award-winning Champagne in half in time for the Christmas buying period.

A bottle of Francois de Rozay Brut – which was commended in this year’s Decanter awards and is exclusive to Asda – is being cut from £19.98 to just £10 at all stores.

Asda also claims it is offering the lowest price in the UK on a sparkling rosé declared “one of the best in the world”. Griffith Park Sparkling Rosé, at £5 a bottle, has just received a gold award for the second year running in the Effervescents du Monde competition.

Sales of Champagne and sparkling wine are both said to be up 20% year-on-year at the supermarket, with Asda expecting sales to remain strong over Christmas.

The firm recently said Champagne sales were up.

Asda’s Master of Wine, Philippa Carr, said: “Francois de Rozay is a fantastic, quality Champagne from an award-winning producer and the stunning price will make this a popular choice for shoppers stocking up for Christmas.

“However, we know the credit crunch is impacting lots of customers, and offering an international award-winning sparkling wine like Griffith Park for just a fiver means no-one need miss out during the festive season.

“Asda is committed to giving customers the best low prices all year round, but at Christmas this becomes even more important for shoppers.”

Francois de Rozay is produced by Janisson et Fils, which has been making Champagne since 1923 from the French village of Verzenay. Janisson et Fils also supplies Asda with an award-winning Rosé and Premier Cru.

Griffith Park, in addition to its gold award for Sparkling Rosé in the Effervescents du Monde competition, also secured a silver with its Sparkling Brut. This too is available at Asda for £5.

Asda last month overhauled its entire wine and Champagne offer to cater for a range of tastes – with 25% of the range being award winners. Information panels have been introduced across the wine and champagne aisles to explain the different styles to customers.

Mike Dennis

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