AG Barr is rolling out a “heavyweight” marketing campaign for its recently-launched range of Rubicon ice cream and lollies.
Products
Growers ready to shake up trade with Avocado Manifesto
23 May 2012
South Africa’s avocado growers have issued a rallying cry to UK retailers this summer, with the launch of the trade’s first-ever Avocado Manifesto – a document designed to help drive growth in the category and stimulate sales.
Spar UK launches limited edition Red, White and Blue Cupcakes
23 May 2012
Spar UK is helping its retailers make the most of Britain’s host of summer events with the launch of a limited edition Cupcake.
Highgrove Fine Foods launch Premium Stocks and Gravy range
23 May 2012
Royal Wootton Bassett based Highgrove Food Distribution, has launched a new range of premium stocks and gravies under its Highgrove brand.
Malibu enhances summer campaign with return of ‘Malibutique’
23 May 2012
This summer, Malibu – the iconic coconut flavoured rum – is amplifying its marketing activity to help consumers get ready for summer by expanding its ‘Malibutique’ concept, joining forces with exciting brand partners, and launching a new Facebook app.
Real soup for real profit
23 May 2012
True to its name, FreshFayre’s range of Real chilled soups are “fresh as they come”, and free from artificial colours, flavours and preservatives.
Holdsworth Chocolates launches new pink cube of chocolates
23 May 2012
Handmade chocolate maker Holdsworth Chocolates has unveiled its new pink theobroma cube gift box of chocolates.
Mariani Beef Jerky launches in the UK
23 May 2012
Mariani Foods, the leading producer of premium Australian beef jerky, announce the launch of their soft beef jerky into the UK market.
Wyke Farms launch biggest sampling tour yet
23 May 2012
Wyke Farms, the UK’s largest independent cheese producer and milk processor, have started their biggest summer sampling tour yet, which is set to reach over 1 million consumers. Visiting 37 National consumer events over a 6-month period, the Wyke Farms tour trailer can’t be missed with a 2.5 metre inflatable cow flying from the roof.
Bahlsen launches new campaign to highlight its 40th anniversary
22 May 2012
Premium biscuit brand Bahlsen is launching a campaign to drive awareness of the brand’s 40th anniversary in the UK.
