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  • Seabrook Crisps launches new premium range pack format for convenience channel

    Seabrook Crisps launches new premium range pack format for convenience channel

    The UK’s first peel front crisp packets are set to be released to market by Seabrook Crisps within its new, premium Lattice Cut range. The British brand has developed the innovative new format to allow consumers to peel open the front of the packet and share its contents. The new pack design will be launched into [...]

    📅September 19, 2014

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  • Andrex announces Unicef partnership

    Andrex announces Unicef partnership

    A special on-pack promotion aims to raise £250,000 to help thousands of children in Angola to have clean and safe toilets. The UK’s leading toilet tissue brand, Andrex, has joined forces with the world’s leading children’s organisation, Unicef, in a new partnership that will help provide communities in Angola with access to safe and clean toilets. Angola [...]

    📅September 19, 2014

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  • Homepride’s Fred returns

    Homepride’s Fred returns

    Homepride returns to the nation’s screens this month for the first time in 10 years, with a £2.3m campaign welcoming back iconic brand mascot, Fred. Jon Burton, category marketing director - cooking sauces, said: “As Homepride celebrates its 50th year as Britain’s first cooking sauce, we felt this was the best time to bring back much-loved [...]

    📅September 19, 2014

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  • Nākd launches Bakewell Tart bar

    Nākd launches Bakewell Tart bar

    Natural Balance Foods, manufacturer of the wholefood brand Nākd, is extending its popular bar range by introducing a new and delicious flavour – a Great British dessert inspired Bakewell Tart. Following the success of recent NPD launches such as Nakd Crunch, Rhubarb & Custard and Nakd Bits, worth £2.9m combined since launch, 17% of all UK [...]

    📅September 18, 2014

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  • Absolut unveils Andy Warhol special edition

    Absolut unveils Andy Warhol special edition

    Premium vodka brand Absolut is launching a multimedia campaign inspired by the work of legendary American artist Andy Warhol, which will form the platform for the brand over the next twelve months. The iconic vodka, which has a long association with the world of art, is proudly introducing a special Andy Warhol Edition - a new [...]

    📅September 18, 2014

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  • New pack design for Weetabix

    New pack design for Weetabix

    Breakfast brand Weetabix is unveiling a new pack design that aims to remind consumers about the nutritional strength of its product. The newly redesigned pack with a green flash reminds shoppers of Weetabix’s health credentials, with a bowl of Weetabix and milk being one of the healthiest breakfast options available in the category. It will run [...]

    📅September 18, 2014

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    19 Sep 2014

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