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The Guide 2015
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  • New £7m campaign for Lurpak Spreadable range

    New £7m campaign for Lurpak Spreadable range

    Arla Foods is championing a new ‘freestyle’ trend by launching a £7m campaign encouraging cooks to embrace the spontaneous side of food. The ‘Go Freestyle’ with Lurpak Spreadable campaign is based on the insight that good food need not be difficult or time consuming, but can happen when inspiration strikes and instinct takes over. The bold [...]

    📅April 17, 2015

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  • Dove unveils Soft Feel range extension

    Dove unveils Soft Feel range extension

    Dove is extending its antiperspirant portfolio with the launch of new Dove Soft Feel. Available in aerosol and roll-on formats, the new variant marks the brands first move into the powder deodorant market. The launch will be supported as part of Dove’s wider £3m+ ATL campaign focusing on the full range of deodorants. Airing between March [...]

    📅April 17, 2015

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  • New raspberry flavour from Lipton Ice Tea

    New raspberry flavour from Lipton Ice Tea

    Britvic Soft Drinks has announced the launch of new raspberry flavoured Lipton Ice Tea. With sales of iced tea and coffee up +30.7% year-on-year and with a current value of £68m as a segment, the new flavour of Lipton Ice Tea coincides with beginning of British Summer Time. Targeting its core audience of 18-34 year olds, [...]

    📅April 17, 2015

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  • Hellmann’s launches Olive Oil variant

    Hellmann’s launches Olive Oil variant

    Hellmann’s is launching a new variant into its dressings portfolio - Hellmann’s With Olive Oil Mayonnaise Style Dressing. Available in both a jar and an easy-to-use squeezy format, Hellmann’s With Olive Oil has all the goodness of Hellmann’s along with the same unmistakeable taste that consumers love, but features a blend of olive oil and is [...]

    📅April 16, 2015

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  • Pilsner Urquell rolls out heritage inspired brown bottle packaging

    Pilsner Urquell rolls out heritage inspired brown bottle packaging

    Pilsner Urquell has unveiled a new ‘brown’ bottle packaging format to the UK market. The amber coloured glass will replace the green bottle in a move to reinforce the brand’s quality and original Pilsner credentials. The new packaging will feature a retro styled new label on 330ml and 500ml bottles, and nod to the brand’s Czech [...]

    📅April 16, 2015

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  • Colman’s launches £1m investment to support meal kits

    Colman’s launches £1m investment to support meal kits

    Colman’s is supporting the January launch of Colman’s Meal Kits with a £1 million multimedia marketing investment. The brand kicked off activity with a TV advert, airing until 31st May. Building upon recent Colman’s campaigns, the advert places the brand at the centre of contemporary British life, while helping Brits overcome their reserve via meals that [...]

    📅April 16, 2015

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  • Maynards unveils ‘Celebrate Like Royalty’ promotion

    Maynards unveils ‘Celebrate Like Royalty’ promotion

    Maynards is offering consumers the chance to Celebrate Like Royalty this summer with once-in-a-lifetime banqueting prizes to be won through new promotional packs. Launching on 4th May, the Celebrate Like Royalty promotion will give consumers the chance to win a banquet on a private jet, worth £20,000, or one of 250 sumptuous banquets in fun-filled locations [...]

    📅April 16, 2015

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  • New campaign for Cadbury Dairy Milk Oat Crunch

    New campaign for Cadbury Dairy Milk Oat Crunch

    Cadbury has announced the launch of its new Cadbury Dairy Milk Oat Crunch advert, which celebrates the first ever mid-morning treat in the Cadbury Dairy Milk portfolio. The advert has been developed to encourage consumers to enjoy that mid-morning moment at 11am with a joyfully unexpected twist before settling back into the everyday routine. The new advert, [...]

    📅April 16, 2015

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  • Fresh flavours from Cawston Press

    Fresh flavours from Cawston Press

    Cawston Press is adding impetus to its transformation from juice specialist to premium soft drinks brand with new flavours for its 330ml canned range. Elderflower Lemonade and Ginger Beer join Cloudy Apple and Rhubarb in the firm’s line-up of adult-oriented sparkling drinks. Cawston’s move into adult soft drinks is the next stage of a long-term investment by [...]

    📅April 15, 2015

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  • New pack design for Swizzels share bags

    New pack design for Swizzels share bags

    Iconic British sweet manufacturer, Swizzels has transformed the packaging of its best-selling Loadsa share bag range. The redesign of the £1 price-marked packaging has been implemented to ensure products continue to stands out on shelf and appeal to consumers of all ages. Over a million £1 price-marked Loadsa bags were sold in 2014, and the brand continues [...]

    📅April 15, 2015

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    17 Apr 2015

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