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  • Dairylea’s ‘Moo-ing Racers’

    Dairylea’s ‘Moo-ing Racers’

    Following last year’s Dairylea “Moo-sical cow” campaign, the brand is back with a new on-pack promotion offering Dairylea “Moo-ing Racers”. There are four to collect, with each Moo-ing Racer moving to its own personalised sound with a simple pull-and-release mechanism. The promotion will run across Dairylea Dunkers singles and multi-packs, Dairylea Tubs, Stripcheese and Lunchables for [...]

    📅May 29, 2015

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  • Kerry Foods drives sampling of Yollies

    Kerry Foods drives sampling of Yollies

    Kerry Foods is aiming to drive trial and awareness of its yogurt-on-a-stick brand, Yollies, with the launch of a new advertising campaign aimed at mothers and their kids. Adverts will air during primetime TV shows as well as in cinemas, and the brand will also be sponsoring children’s channel CITV every day until the end [...]

    📅May 29, 2015

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  • Rubicon’s Ramadan deals

    Rubicon’s Ramadan deals

    AG Barr is encouraging retailers to stock up on special price-marked promotional packs of Rubicon and Sun Exotic available throughout Ramadan. This year, Rubicon’s Mango, Guava, Pomegranate and Watermelon flavours will be available in special one-litre packs price-marked £1.29/two for £2, while Sun Exotic’s Pineapple & Coconut, Tropical and Citrus Twist flavours will be available in [...]

    📅May 29, 2015

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  • Red Bull Air Race promotional packs

    Red Bull Air Race promotional packs

    Market research carried out by Red Bull has identified a £605m sales opportunity for energy drinks over the next three to five years and the brand is aiming to exploit that situation with limited edition 250ml cans that support this summer’s Red Bull Air Race. The event is once again being held at Ascot Racecourse, in [...]

    📅May 29, 2015

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  • New 1870s 500ml mixer range

    New 1870s 500ml mixer range

    CBL Drinks has announced that it is responding to market demand with the introduction of a  500ml PET bottle format as part of its 1870s mixer range. The range, which previously only consisted of Tonic Water and Soda Water in a 1-litre bottle format, has now been extended to include four exciting new flavours. The 500ml [...]

    📅May 28, 2015

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  • Smirnoff Red unveils new design

    Smirnoff Red unveils new design

    Smirnoff Vodka is rolling out enhanced and redesigned packaging for its iconic No. 21 bottle, to increase on-shelf standout and deliver a more premium and modern experience for consumers. The new design provides a clear and impactful new look for the brand while keeping true to its heritage. The iconic Smirnoff eyebrow has been increased and [...]

    📅May 28, 2015

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  • Magnum announces Regent Street takeover

    Magnum announces Regent Street takeover

    Magnum has announced that it will be taking over London’s Regent Street on Sunday 31 May to celebrate the launch of its two new limited edition flavours; Magnum Pink Raspberry and Magnum Black Espresso. Launched in February 2015, Magnum Pink and Magnum Black have been designed to suit two different moods, with playful Raspberry and sophisticated [...]

    📅May 28, 2015

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  • Tangerine Confectionery launches Softies range

    Tangerine Confectionery launches Softies range

    Tangerine Confectionery, the manufacturer of British retro-favourites Wham, Refreshers and Fruit Salad has reinvented its confectionery classics into soft gum formats with the launch of its Softies range. Available under the Candyland brand, Softies are available in three flavour variants and two pack sizes. The range is set to grow incremental sales of iconic chew products [...]

    📅May 27, 2015

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  • New Tango TV campaign

    New Tango TV campaign

    Britvic Soft Drinks is launching a fresh, new marketing campaign for Tango this May. Embracing the nation’s love affair with the fruit flavoured carbonate, Tango’s ‘unique fruit tang’ drinking experience is brought to life on TV and online to reinforce the message that ‘Tango is back!’. The campaign focuses on the unique experience that every sip of [...]

    📅May 27, 2015

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  • Rowntree’s launches ‘Great Escapes’ summer promotion

    Rowntree’s launches ‘Great Escapes’ summer promotion

    Sugar confectionery brand Rowntree's has announced a new summer promotion that will offer families of all ages the chance to win one of 85 Great Escapes. In a first for the brand, the promotion will run across the full Rowntree's portfolio of singles and sharing bags, including favourite products such as Rowntree's Fruit Pastilles, Rowntree's Fruit [...]

    📅May 27, 2015

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    Digital Edition

    29 May 2015

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