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The Guide 2015
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  • Price-marked packs promotion for Nestlé favourites

    Price-marked packs promotion for Nestlé favourites

    Nestlé Confectionery is set to launch an on-pack price promotion exclusively for the wholesale and convenience channel, which will feature a number of its best-selling impulse lines Including KitKat, Rowntrees And Aero. Available from 30th March, the promotion will offer KitKat 4 Finger Milk, KitKat Chunky Milk, Rowntrees Fruit Pastilles, Aero Milk, Aero Peppermint and Toffee [...]

    📅March 27, 2015

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  • Hancocks boosts energy drinks range with E-ON and Tornado Energy

    Hancocks boosts energy drinks range with E-ON and Tornado Energy

    Hancocks is introducing E-ON and Tornado Energy to its energy drinks selection. Both E-ON and Tornado offer a value alternative for shoppers seeking an energy fix from their soft drink. Hancocks has experienced consistently strong sales on the Emerge range and anticipates the same success for these two exciting brands. E-ON Offering three great flavours and presented in [...]

    📅March 27, 2015

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  • Bonds Confectionery extends 39p range

    Bonds Confectionery extends 39p range

    Bonds Confectionery has announced it is to increase its 39p offering with the addition of Candy Sticks and Fizzy Cherry Cola Bottles. The two new lines, retailing at 39p for 50g or three bags for £1, are old-school favourites and are sure to be a hit with consumers. Philip Courtenay-Luck, managing director of Bonds Confectionery, commented: “Candy [...]

    📅March 27, 2015

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  • New marketing drive for Irn-Bru

    New marketing drive for Irn-Bru

    AG Barr has announced a £6 million marketing investment in Irn-Bru, the flavoured carbonate brand. The sustained marketing drive will be spearheaded by a national TV campaign which breaks in April and runs for 3 months. The announcement coincides with Irn-Bru becoming the Official Soft Drink Partner of The Football League. The three-year deal involves clubs across [...]

    📅March 26, 2015

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  • Yorkie unveils Man Pass promotion

    Yorkie unveils Man Pass promotion

    Nestlé Confectionery chocolate brand Yorkie is launching a new on-pack promotion offering twelve people the chance to win the ultimate weekend away with their mates. The Yorkie Man Pass promotion will run across Yorkie Original, Yorkie Raisin and Biscuit and Yorkie Peanut impulse bars, with stock available from 6th April. There are twelve top prizes up for [...]

    📅March 26, 2015

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  • Spring re-launch for Primula Dips

    Spring re-launch for Primula Dips

    Primula’s range of ambient dips have been re-designed, re-vamped and re-launched into the UK market, and will be available to retailers from spring 2015. The five delicious Primula Dips flavours are Sour Cream & Chive, Garlic & Herb, Nacho Cheese, Spicy Salsa and Thai Sweet Chilli. The range has been re-engineered to give a more authentic, [...]

    📅March 26, 2015

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  • Maoam updates MaoMix

    Maoam updates MaoMix

    MaoMix, Maoam’s fruity chew selection, has been refreshed with the introduction of top-selling Maoam Stripes. Representing the best of Maoam all in one bag, MaoMix now includes consumer favourites Stripes alongside individually wrapped Pinballs, Joystixx and Bloxx. Nadia Abou-Ragheb, Maoam brand manager, comments: “MaoMix is recognised for offering a great mix of Maoam chews, but we wanted [...]

    📅March 26, 2015

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  • Key changes unveiled for Cadbury Fingers PMP range

    Key changes unveiled for Cadbury Fingers PMP range

    Burton’s Biscuit Company is reinforcing its support for the impulse channel by unveiling  key changes to its  best-selling Cadbury Fingers PMP range in a move that is set to accelerate growth of the biscuit brand. The changes include a reduction in case sizes to 12 (from 24) for both Cadbury Fingers (PMP £1.29) and Cadbury Fabulous [...]

    📅March 25, 2015

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  • Goodlife launches veg-based range in frozen category

    Goodlife launches veg-based range in frozen category

    Creating inspiring vegetable-based products for over 25 years, Goodlife has launched a new range for the vegetarian frozen food category. Dedicated to quality and taste, Goodlife select only the freshest ingredients for its original, veg-packed recipes. Goodlife is all about natural and honest food; created using only the finest veg ingredients, to offer a unique range, [...]

    📅March 25, 2015

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  • Today’s launches own-label pet food range

    Today’s launches own-label pet food range

    Today’s Group has launched an own-label sub-brand Today’s Select For Pets – a new range dedicated entirely to pet food, offering a highly-competitive 30% POR for retailers. The launch kicks off with two dog food variants, chicken and beef, price-marked £1.15 for 1200g and four smaller cat and dog food variants – chicken, beef and fish [...]

    📅March 25, 2015

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    20 Mar 2015

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