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The Guide 2015
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  • McCoy’s launches nationwide wholesale promotion

    McCoy’s launches nationwide wholesale promotion

    The Official Crisp Partner of the Football League, McCoy’s, is amplifying its national ‘Win Your Club’ activity with bespoke promotions and displays in wholesale depots across the UK. Featuring in over 80 Bestway and Dhamecha depots throughout August, the dynamic football-coach-themed displays will educate retailers on the McCoy’s promotion as well as offering exclusive ‘two for [...]

    📅August 28, 2015

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  • New TV campaign for Quaker Oats

    New TV campaign for Quaker Oats

    Quaker Oats is launching a brand new TV campaign to support the brand’s latest innovation, which includes three unique granola formats. The advert will hit TV screens from Tuesday 1st September and will feature the new range: Quaker Oats Oat Granola, Warm & Crunchy Oat Clusters, and Wholesome Crunch. The latest creative will highlight Quaker’s ‘Natural [...]

    📅August 28, 2015

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  • Molson Coors unveils £2.8m Coors Light campaign

    Molson Coors unveils £2.8m Coors Light campaign

    Molson Coors has launched a new £2.8m Coors Light promotion – ‘Subzer-o Adventures’. Consumers purchasing one of 3.8 million promotional Coors Light packs will be in with a chance to win one of a series of ‘Subzer-o Adventures’. Prizes range from a long weekend glacier hiking in Iceland, to Olympic bobsleighing in Austria, and snow zorbing [...]

    📅August 28, 2015

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  • Brooklyn Brewery’s American Ale launches in the UK

    Brooklyn Brewery’s American Ale launches in the UK

    Brooklyn Brewery is launching its newest family member in the UK, with the arrival of Brooklyn Brewery American Ale. Embodying everything that is great about America, this fresh and tasty U.S. style Pale Ale arrives on 5th September and the brand has big plans to celebrate its launch. The 4.5% abv Pale Ale is uniquely produced with [...]

    📅August 27, 2015

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  • Limited edition packaging for Branston Pickle

    Limited edition packaging for Branston Pickle

    Branston Pickle is launching new limited edition ‘Bring out’ packaging, due to hit shelves this month. The quintessentially British brand has introduced four new front labels to its core 360g pack size, which will read on-shelf ‘Bring Out’, ‘Branston’ - ‘Cheese’, ‘Picnic’ and ‘Sarnie’ - and will be available in stores nationwide. After the exceptional success of [...]

    📅August 27, 2015

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  • Oykos teams up with Mark Wright in on-pack competition

    Oykos teams up with Mark Wright in on-pack competition

    Oykos luxury Greek-style yogurt is offering consumers even more delicious treats with two new indulgent four-packs, a cheeky new TV ad and the chance to win some more me-time in their day with the help of presenter Mark Wright as their very own hunky helper. Mark Wright is the star of Oykos’ latest TV ad, airing [...]

    📅August 27, 2015

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  • Galaxy launches new hot chocolate drinks

    Galaxy launches new hot chocolate drinks

    Mars Chocolate Drinks and Treats is launching two new products under the Galaxy brand - Galaxy Ultimate Marshmallow Hot Chocolate including real marshmallows and Galaxy Ultimate White Hot Chocolate with white chocolate pieces. Both come in 300g jars with eye catching pearlescent packaging to create great shelf appeal. Instant hot chocolate is performing well in the [...]

    📅August 27, 2015

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  • Lambrini unveils new cocktail range

    Lambrini unveils new cocktail range

    Lambrini has revealed a series of contemporary cocktail recipes, to take advantage of growing consumer demand for cocktails which can be made easily at home and with friends. Lambrini’s new cocktail range represents the latest piece of summer activity for the brand, following the launch of Lambrini’s new heart-themed bottle design, which was distributed throughout the [...]

    📅August 27, 2015

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  • Swizzels launches Refreshers Rope

    Swizzels launches Refreshers Rope

    British sweet manufacturer Swizzels has extended its iconic Refreshers bars into a fizzy rope format. The unique Refreshers Rope will be available in the original Lemon and Strawberry flavours. The tangy, stretchy rope surrounds a soft and fruity fondant centre. The Rope and Lace category is a growing area in the kid’s confectionery industry and is currently [...]

    📅August 26, 2015

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  • Amber Leaf launches limited edition tins

    Amber Leaf launches limited edition tins

    JTI is launching the second wave of its popular letterpress limited edition tins for RYO brand, Amber Leaf. The limited edition tins, designed by one of Britain’s top letterpress artists, celebrate the craft of rolling. Containing a 12.5g mini pouch with papers, they will be available for 4-6 weeks from 1st September across Independents and KMGs, [...]

    📅August 26, 2015

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    21 Aug 2015

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