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The Guide 2015
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  • Elizabeth Shaw refreshes range

    Elizabeth Shaw refreshes range

    Timeless chocolate brand Elizabeth Shaw announced it is extending its already successful chocolate range to include Bites, delicious flavoured chocolate segments topped with tempting sprinkles. Bites will be available in Sainsbury’s stores nationwide from the 29th June with an RRP of £2.50. Following on from the success of its Flutes range these smaller, bite-size chocolates will be [...]

    📅July 1, 2015

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  • Yorkshire Tea unveils £5m campaign

    Yorkshire Tea unveils £5m campaign

    Yorkshire Tea is unveiling its latest TV campaign next week, which aims to demonstrate the world-famous tea makers unwavering passion and uncompromising dedication to doing things properly. It will mark the start of a £5m marketing campaign by the company over the next 12 months, as it looks to make Yorkshire Tea the epicentre of all [...]

    📅July 1, 2015

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  • New packaging for Vita Coco Kids

    New packaging for Vita Coco Kids

    Vita Coco Kids - the children’s variant from Vita Coco 100% Natural Coconut Water, is unveiling new packaging aimed at enhancing the quality, value and brand awareness of its classic Apple & Blackcurrant and tropical Mango & Pineapple flavours. Using clear, bolded fonts and carefully developed graphics, the packaging emphasises the product’s all-natural, fresh-tasting and lower [...]

    📅July 1, 2015

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  • JTI launches B&H Blue 10s packs

    JTI launches B&H Blue 10s packs

    JTI has announce dthe launch of 10s packs for both B&H Blue King Size and B&H Blue Superkings across all channels nationwide. Launched in June 2014, B&H Blue sits in the Value price segment as an extension to the iconic Benson and Hedges House. New B&H Blue King Size and Superkings 10s will appeal to existing [...]

    📅July 1, 2015

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  • Global Brands launches Flare Cocktails to convenience channel

    Global Brands launches Flare Cocktails to convenience channel

    Global Brands have announced a deal to distribute Flare Cocktails, a range of Ready to Serve (RTS) premix cocktails in 250ml cans, designed to offer a credible cocktail experience for the independent retail channel. At launch the range will include three iconic flavours, Mojito, Cosmopolitan and On the Beach, each price marked at £1. RTS cans are [...]

    📅June 30, 2015

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  • Britvic extends Robinsons’ Wimbledon partnership to 2020

    Britvic extends Robinsons’ Wimbledon partnership to 2020

    Robinsons will continue to be the Official Still Soft Drink of The Championships, Wimbledon for a further five years as soft drinks manufacturer Britvic has renewed its partnership with the iconic sporting event to the end of 2020. The Robinsons brand has a long association with Wimbledon dating back to 1935, when Lemon Barley Water was [...]

    📅June 30, 2015

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  • Imperial Tobacco announces pack redesigns to JPS range

    Imperial Tobacco announces pack redesigns to JPS range

    Imperial Tobacco has announced that its JPS range has undergone a pack redesign, injecting the iconic British cigarette brand with a distinctively modern aesthetic. It said JPS variants Black, Blue, Silver, Menthol and White will all benefit from the re-branding. Brand portfolio manager Emma Stew comments: “This premium redesign represents a modern expression of the classic JPS [...]

    📅June 30, 2015

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  • Heineken set for Rugby World Cup

    Heineken set for Rugby World Cup

    Heineken has unveiled its off-trade plans to support the 2015 Rugby World Cup, following the announcement last October that the brand would be the official beer sponsor of the tournament. “With an estimated 92% of rugby fans watching the World Cup matches at home and 47% of those fans consuming beer, the activation aims to give [...]

    📅June 29, 2015

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  • ‘Rustlers on tour’

    ‘Rustlers on tour’

    Rustlers, the micro-snacking brand, is backing its recently launched panini range with #RustlersOnTour, a national sampling campaign. The activity, the biggest-ever sampling campaign for Rustlers, will run across 32 cities throughout the UK, sampling 80,000 consumers with products and money-off coupons, said Kepak Convenience Foods marketing director John Armstrong. Brand owner Kepak says the sampling campaign will [...]

    📅June 29, 2015

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  • Magners announces second year of comedy festivals sponsorship

    Magners announces second year of comedy festivals sponsorship

    Irish Cider brand Magners has announced its return as headline sponsor of two of the UK’s leading comedy festivals: Magners Bristol Comedy Gardens (8th – 12th July 2015) and Magners Greenwhich Comedy Garden (16th – 20th September 2015). Magners has a long history of partnering with the best in British comedy. Festival-goers will be treated to [...]

    📅June 29, 2015

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    Digital Edition

    26 Jun 2015

    Digital Edition

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