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The Guide 2016
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  • Sacla’ announces brand re-launch

    Sacla’ announces brand re-launch

    Sacla’ has announced a brand revamp to coincide with its 25th anniversary in the UK next month. The new-look branding features an updated logo, website and new jar labels across the range. Sacla’ UK managing director Clare Blampied said: “2016 is a special and significant year for Sacla’ in the UK as we reach the 25 year [...]

    📅February 12, 2016

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  • Malibu Pineapple gets UK launch

    Malibu Pineapple gets UK launch

    Following success in the US, Malibu has announced the launch of new Malibu Pineapple - a blend of tropical pineapple with classic coconut rum. Rolling out to stores from February, Malibu Pineapple capitalises on the continued trend for flavoured spirits - the biggest flavoured category in beers, wines & spirits. “Over 50 new flavoured brands have launched [...]

    📅February 12, 2016

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  • New pack format for Maltesers Teasers

    New pack format for Maltesers Teasers

    Mars Ice Cream has announced a new pack format for its Maltesers Teasers ice cream, capitalising on the trend for in-home treats to share. The new 4-packs will be supported by a £10m investment in Maltesers this year as the brand celebrates its 80th birthday. Last year, sales of the single variant of Maltesers Teasers ice cream [...]

    📅February 11, 2016

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  • £4.3m brand investment for Border Biscuits

    £4.3m brand investment for Border Biscuits

    Premium biscuit manufacturer Border Biscuits has announced a £4.3m brand investment over the next 12 months as it rolls out a new look and increases production capacity. The firm is also launching a major consumer and trade advertising campaign with the introduction of iconic new characters - The Biscuitiers, with the strapline Border Biscuitiers Bake Better [...]

    📅February 11, 2016

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  • Absolut turns ‘Electrik’ with limited edition bottles

    Absolut turns ‘Electrik’ with limited edition bottles

    Absolut has unveiled its latest limited edition bottle, Absolut Electrik. Rolling out to stores from early February, the bottle will also feature an industry first ‘Shazam’ neck collar promotion. The Absolut Nights experience offer includes an all-inclusive weekend in Ibiza for the winner and three friends. The new bottles are available in two metallic colours – blue [...]

    📅February 11, 2016

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  • United Biscuits unveils McVitie’s Digestives Nibbles

    United Biscuits unveils McVitie’s Digestives Nibbles

    United Biscuits (UB) has announced the launch of new McVitie’s Digestives Nibbles, offering the popular biscuit range in a chocolatey bitesize format. Available in a re-sealable 120g pouch in four variants – Milk Chocolate, Dark Chocolate, Double Chocolate and Caramel – they are rolling out from the end of February across grocery, convenience and forecourts. The new [...]

    📅February 11, 2016

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  • Jempson’s celebrates new wine range

    Jempson’s celebrates new wine range

    Family-owned independent supermarket Jempson’s has launched a range of own private label wines this month. Branded the ‘Jempson’s Peasmarsh Cellar Selection’, the selection includes a Shiraz, Zinfandel Rose, Malbec, Pinot Grigio and Merlot in 75cl bottles retailing at £6.49. The decision to release a range of own-label wines in their Peasmarsh, Rye, Battle, Wadhurst and Northiam stores [...]

    📅February 10, 2016

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  • Cadbury Time Out Wafer launches

    Cadbury Time Out Wafer launches

    Time Out has been given a contemporary twist, with the launch of Cadbury Time Out Wafer this month. At 111 calories per bar, the snack features three layers of chocolate sandwiched between sheets of wafer. Nuria Antoja, marketing manager for Cadbury Singles at Mondelēz International, said: "We’re seeing increasing consumer demand for lighter snacks, and Cadbury Time [...]

    📅February 10, 2016

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  • Pot Noodle launches new Mac & Cheese flavour

    Pot Noodle launches new Mac & Cheese flavour

    Pot Noodle is extending its 90g portfolio to include a new Mac & Cheese flavour, available now. Unilever said the new variant aims to tap into the cheese flavour trend and appeal to consumers attracted to a new flavour profile from the popular brand. Monique Rossi, Pot Noodle marketing manager at Unilever UK, said: "Taste and convenience [...]

    📅February 9, 2016

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  • Bonds Confectionery unveils Rhubarb and Custard PMPs

    Bonds Confectionery unveils Rhubarb and Custard PMPs

    Bonds Confectionery has announced the addition of Rhubarb and Custard to its Sweet Shop favourites price-marked pack (PMP) range. Bonds said the sweets come in cases of 12 and fit onto the usual Sweet Shop stand, making them easy to merchandise in the range. Philip Courtenay-Luck, managing director of Bonds Confectionery said: “Rhubarb and Custards are one [...]

    📅February 9, 2016

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    05 Feb 2016

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