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  • Messi and other stars feature in latest Pepsi Max Football campaign

    Messi and other stars feature in latest Pepsi Max Football campaign

    Leading soft drinks manufacturers, Britvic Soft Drinks and PepsiCo UK, have announced a new football campaign for leading cola brand, Pepsi Max. Running until the end of June, Pepsi Max football will be supported by a multi-million pound ATL plan and new TV advert that celebrates football and music proving that “now is what you [...]

    📅April 16, 2014

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  • Oasis unveils new Tropical variant

    Oasis unveils new Tropical variant

    Coca-Cola Enterprises Ltd (CCE) is making a significant investment into its Oasis juice drink range with the launch of a new tropical variant for independent retailers to help recruit teens to the brand and drive sales. The juice drink brand is building on the growth seen in the Juice Drinks sector by launching a Pineapple Rush [...]

    📅April 15, 2014

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  • Vimto launches limited edition summer flavour

    Vimto launches limited edition summer flavour

    Vimto is springing into the new season by extending its hugely successful Still range with the launch of a new Limited Edition flavour. This month, Vimto will launch New Strawberry Still to support the brand’s continued development of its NAS range, led by the increasing consumer demand for healthier options in the soft drinks category. The refreshing [...]

    📅April 15, 2014

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  • Bulmers announces ‘live colourful’ summer campaign

    Bulmers announces ‘live colourful’ summer campaign

    Bulmers Cider is showing the colour of its money - and its product range- in a new multi-million pound marketing campaign embracing TV, press, digital and outdoor, running from April through to September. The ‘Bulmers Live Colourful ’campaign breaks at Easter with press and outdoor executions followed by a new 30 & 40 second TV commercial [...]

    📅April 15, 2014

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  • Introducing two new stars to the 350ml milk drinks range

    Introducing two new stars to the 350ml milk drinks range

    The flavoured milk category continues to grow at a rate of 19%, with chocolate milk remaining the category’s favourite flavour with a 34% share of value sales. Innovation within the category has also seen flavours outside of the core varieties, chocolate, banana and strawberry, grow by 40%, accounting for 23% of total value sales. In line with [...]

    📅April 15, 2014

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  • Tesco launches new Healthy Living range

    Tesco launches new Healthy Living range

    Tesco has announced the launch of its new Healthy Living range, developed to help customers who want to make healthier food choices that fit in with their lifestyle. From chilled prepared meals, salads and salad dressings, through to desserts, snacks and sweets, the range has been developed so that eating healthily doesn’t have to taste like [...]

    📅April 14, 2014

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    04 Apr 2014

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