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The Guide 2015
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  • Foster’s launches ‘Why the hell not?’ campaign

    Foster’s launches ‘Why the hell not?’ campaign

    Foster’s has launched its brand new ‘Why the hell not?’ campaign, inspired by the famous ‘can do’ Aussie ingenuity and attitude to life. ‘Why the hell not?’ represents a marked shift in brand strategy for Foster’s, replacing Brad and Dan’s ‘no worries’ advice with a more proactive approach, encouraging audiences to ‘give life a go’. Ifeoma Dozie, [...]

    📅July 28, 2015

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  • JTI launches Sterling limited edition packs

    JTI launches Sterling limited edition packs

    JTI has announced the launch of Sterling limited edition packs across its KS and SK 18’s variants. The new packs will be available nationally throughout August at an RRP of £6.99 while stocks last. Jeremy Blackburn, JTI head of communications, said: "The value segment is currently responsible for over 50% of cigarette sales in the UK. Sterling [...]

    📅July 28, 2015

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  • Trebor unveils new pack design

    Trebor unveils new pack design

    Mint brand Trebor has unveiled a contemporary new design across its range, as it looks to attract new customers through on-shelf standout. The brand’s iconic red star mark has become the heart of the new identity using tonal colours on each pack to enhance the illusion of movement and to reflect the intense and explosive flavours [...]

    📅July 28, 2015

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  • Firefly unveils new look

    Firefly unveils new look

    Firefly Revitalising Juice Drinks is relaunching with a refreshed brand position from the end of June. The changes include a vibrant redesign, the release of a 400ml on-the-go PET range and improved recipes for its award-winning drinks range. The new, premium packaging will feature brighter colours, botanical drawings along the side of bottles and a new [...]

    📅July 27, 2015

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  • Robinsons Fruit Shoot updates Hydro range

    Robinsons Fruit Shoot updates Hydro range

    Britvic Soft Drinks has announced a refresh of its Robinsons Fruit Shoot Hydro range of flavoured spring water drinks. The update will include changes to both the product and the packaging to reposition Hydro as the go-to tasty and refreshing flavoured spring water drink for children. Available to order from mid-August, the launch of the new [...]

    📅July 27, 2015

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  • Juiceburst launches PMP range

    Juiceburst launches PMP range

    Purity Soft Drinks has announced the launch of price-marked packs for its core range of Juiceburst juice drinks. Carrying a price point of £1, the new price-marked packs will be available in four variants from the core Juiceburst range – Orange, Apple, Orange & Carrot and Blackcurrant – the first 3 of which count towards one [...]

    📅July 27, 2015

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  • Heineken extends Strongbow Cloudy Apple into the off-trade

    Heineken extends Strongbow Cloudy Apple into the off-trade

    Strongbow is extending its new premium cider, Strongbow Cloudy Apple, into the off-trade this August. The new variant takes inspiration from the traditional world of cloudy cider, but critically delivers Strongbow’s signature cut-through refreshment with the crisp, rich taste of bittersweet apples from Herefordshire. The result is an intensely refreshing 4.5% ABV sparkling cloudy cider with a [...]

    📅July 24, 2015

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  • John Smith’s launches Golden Ale

    John Smith’s launches Golden Ale

    John Smith’s is introducing John Smith’s Golden Ale, a refreshing and lightly hopped ale with an ABV of 4%. The brand’s first innovation since John Smith’s Extra Smooth in 1993 will be available in grocery and convenience channels from the beginning of August, in both can and bottle formats. The new launch sees the classic ale brand [...]

    📅July 24, 2015

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  • Ribena goes ‘fruity’ in £6m campaign

    Ribena goes ‘fruity’ in £6m campaign

    This month sees the launch of a £6m marketing drive that has been designed to appeal to 16- to 34-year-old Ribena drinkers and carries the strapline “You can’t get any more Ribenary”. The campaign includes a new TV advert, outdoor advertising and extensive in-store activation, which will also carry the message, “Taste the Fruitiest, Fruity Flavours” [...]

    📅July 24, 2015

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  • Butterkist ‘try for cash’

    Butterkist ‘try for cash’

    Popcorn brand Butterkist is to introduce “Try for Cash” promotional packs into the independent trade from 1 August. Butterkist’s rugby-inspired promotion will feature a prize fund of £500,000 on more than seven million sharing bags, including best-selling SKUs Toffee, Cinema Sweet, Sweet & Salted, Salted, and Sweet. Plain sharing bags carry a recommended retail price of £1.49 [...]

    📅July 24, 2015

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    24 Jul 2015

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