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The Guide 2015
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  • Monster Energy unveils re-sealable format

    Monster Energy unveils re-sealable format

    Monster Energy is aiming to drive further incremental growth in the energy drinks sector by launching Mega Monster - a new format of its best-selling Monster Energy (Green) can with a re-sealable cap. Mega Monster will be available to retailers in 553ml re-sealable cans from January. The new pack is designed to allow consumers to keep [...]

    📅January 30, 2015

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  • Celebrate Chinese New Year with Tiger beer

    Celebrate Chinese New Year with Tiger beer

    Heineken’s premium Asian lager brand, Tiger beer, has kicked-off 2015 with a host of bespoke activity for the Chinese New Year festival, including limited edition packaging, food-pairing deals and free-product with purchase coupons. As we celebrate moving into the year of the Sheep, from the 1st February the brand will have new outers packaging, on 4-packs [...]

    📅January 30, 2015

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  • Levi Roots launches Jamaican Sunset drink

    Levi Roots launches Jamaican Sunset drink

    Levi Roots Soft Drinks is building on its growth with the introduction of a new 500ml carbonate flavour for Convenience to help retailers respond to the growing demand for exotic drinks. Bursting with the mouth-watering flavours of watermelon and guava, Jamaican Sunset is a new addition to the brand’s range of soft drinks for the Impulse [...]

    📅January 30, 2015

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  • Twiglets teams up with Top Gear for ‘Stiglets’ limited edition

    Twiglets teams up with Top Gear for ‘Stiglets’ limited edition

    United Biscuits has launched a limited edition range of ‘Stiglets’, with an on-pack promotion teaming up Twiglets with BBC Worldwide’s Top Gear Track Experience and the ‘tame racing driver’, The Stig. Transforming the packaging of the iconic savoury snack, Twiglets adopts its new name and design for a limited period, offering consumers the chance to win [...]

    📅January 30, 2015

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  • Blue Skittles launching in limited edition packs

    Blue Skittles launching in limited edition packs

    Wrigley is set to continue Skittles’ extraordinary sales success with the introduction of new, blue coloured Skittles to its rainbow. Designed to excite consumers and drive incremental sales, the new variant will appear in limited-edition ‘Once In A Blue Moon’ packs of Skittles. Available for a period of eight weeks, the limited-edition packs will see a [...]

    📅January 29, 2015

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  • Frésh mint brand set for UK launch

    Frésh mint brand set for UK launch

    German mint producer Powermints GmbH is launching its Frésh brand into the UK market. Frésh comprises a range of mint and fruit mini mints that are natural, sugar free, and significantly do not contain aspartame. The mint varieties in the portfolio contain stevia. Frésh comes in a stylishly shaped slide-out dispenser that makes it perfect for [...]

    📅January 29, 2015

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  • Magners with Irish Whiskey launched to the off trade

    Magners with Irish Whiskey launched to the off trade

    Magners, the iconic Irish cider, has announced the launch of Magners with Irish Whiskey (ABV 5.5%), the innovative new spirit cider, or ‘spider’, that combines premium apple cider with a hint of smooth Irish whiskey, to the UK off trade. Containing 25ml of real Irish whiskey in each 500ml bottle, Magners with Irish Whiskey is available [...]

    📅January 29, 2015

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  • Philip Morris reveals new look for Marlboro

    Philip Morris reveals new look for Marlboro

    Philip Morris Limited has unveiled new designs and product upgrades for Marlboro, the UK’s number one premium cigarette brand. Marlboro Red, Gold, Silver Blue, Ice Blast and White Menthol will all evolve simultaneously from early February. These packaging and product design upgrades reflect the constant evolution of the brand over its 90 year history, but importantly [...]

    📅January 29, 2015

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  • PG tips expands Fruit, Herbal and Green tea ranges

    PG tips expands Fruit, Herbal and Green tea ranges

    PG tips, the tea brand from Unilever UK, is expanding its successful range of Fruit, Herbal and Green teas to include four new big tasting flavours; Vibrant Blackcurrant, Crisp Mint, Zesty Lemon & Ginger and Delicious Cranberry & Apple, available to retailers from February 2015. Launched in February 2014, PG tips Fruit, Herbal and Green teas [...]

    📅January 28, 2015

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  • Robinsons introduces squash drinks range for kids

    Robinsons introduces squash drinks range for kids

    Soft drinks manufacturer, Britvic Soft Drinks, has announced the launch of Robinsons Kids, a range of single concentrate squash drinks designed for children. Available to grocery multiples, convenience and wholesale channels from January 2015, Robinsons Kids has been developed to tap into the Kids squash opportunity. According to research conducted by Britvic, children today trigger 60% [...]

    📅January 28, 2015

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    23 Jan 2015

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