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  • ‘Bold’ on-pack promotion from Doritos

    ‘Bold’ on-pack promotion from Doritos

    Doritos is offering shoppers a one in five chance to win cash prizes with a new on-pack promotion. The campaign runs until 1st August, and requires consumers to take part in a penalty shootout competition online. Shoppers can visit www.doritos.co.uk and enter the exclusive code from their packs to take on the Doritos ‘Stick or Kick’ challenge. [...]

    📅May 5, 2016

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  • Limited edition Captain Morgan celebrates Leicester title

    Limited edition Captain Morgan celebrates Leicester title

    Diageo has announced the launch of a one-off Captain ‘Wes’ Morgan bottle to celebrate Leicester City's Barclays Premier League title win on Sunday. The spirit brand is releasing a limited bottle designed to celebrate the Premier League winner’s victory - replacing their famous buccaneer on the label with an image of Leicester City footballer Wes Morgan. The [...]

    📅May 5, 2016

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  • Cadbury Fingers get summery limited editions

    Cadbury Fingers get summery limited editions

    Burton’s Biscuit Company has announced the launch of limited edition ‘Great British Summer’ packs of Cadbury Fingers to celebrate the summer. Rolling out from early June and available for a limited time, the pack will feature a celebratory balloon and bunting design featuring the Union Jack Flag and celebrating the British heritage of the brand. The SKU [...]

    📅May 4, 2016

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  • One Stop re-launches frozen range

    One Stop re-launches frozen range

    One Stop has announced the launch of a new frozen range, centred on a ‘bigger packs, better value’ strapline. A meal deal is also available for a limited time offering a choice of Chicago Town pizzas (stuffed crust cheese and pepperoni), with McCain Home Chips 900g and Aunt Bessies Onion Rings 375g - all for £5. Lizzie [...]

    📅May 4, 2016

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  • Carling becomes official beer partner of the Premier League

    Carling becomes official beer partner of the Premier League

    Carling has announced a three-year partnership with the Premier League running from June 2016 until the end of the 2018/19 season. Carling sponsored the Premier League for eight seasons between1993 and 2001, and was also the title sponsor of the Carling Cup for nine seasons from 2003 to 2012. Jim Shearer, Carling brand director for Molson Coors [...]

    📅May 4, 2016

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  • BelVita Breakfast launches Soft Bakes Choc Chip singles

    BelVita Breakfast launches Soft Bakes Choc Chip singles

    BelVita Breakfast is launching Soft Bakes Choc Chip into the convenience channel in June. Available in single-portion 50g packs, the soft and chewy baked biscuits are made from wholegrain and choc chips in soft baked format to satisfy consumer demand. Daniel Kessler, senior brand manager for biscuits at Mondelēz International, said: “A reoccurring consumer barrier to breakfast [...]

    📅May 3, 2016

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  • Rowntrees unveils Masterbrand campaign

    Rowntrees unveils Masterbrand campaign

    Rowntrees is unveiling a new £5.6m Masterbrand campaign, showcasing the full Rowntrees range of Fruit Pastilles, Fruit Gums, Randoms, Jelly Tots and Tooty Frooties. The campaign will feature TV, video on demand and digital advertising (including the social media channels Facebook, Instagram and Twitter). Alongside this, the brand's entire range of hanging bags has also moved to [...]

    📅May 3, 2016

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  • Salt & Victory: Walkers celebrates Leicester title with special packs

    Salt & Victory: Walkers celebrates Leicester title with special packs

    Walkers has produced limited edition packs of ‘Salt & Victory’ crisps, in recognition of Leicester City's Premier League title win. Walkers will be sampling the Salt & Vinegar crisps, in bags adorned with a Walkers Winners logo, to fans at Leicester’s final home game vs Everton on 7 May. Walkers marketing director Thomas Barkholt said: "Everyone at [...]

    📅May 3, 2016

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  • New look for Magners

    New look for Magners

    Magners is re-launching its iconic Magners bottle, along with new packaging across can and draught formats as it looks to shake up the apple cider category. The brand said it will also use an innovative rip top closure, negating the need for a bottle opener and therefore helping support impulse purchases across the growing convenience channel Launching [...]

    📅May 3, 2016

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  • JTI uses its Logic

    JTI uses its Logic

    Tobacco company JTI is tapping into the growing e-cigarette tank market with the launch of Logic Pro. Jeremy Blackburn, JTI’s head of communications, said: “Logic Pro offers vapers a sleek design, ease of use, the latest technology and above all, quality from a brand they can trust. With an estimated two million regular vapers in the [...]

    📅April 29, 2016

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    29 APR 2016

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