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  • Kopparberg announces Fruit Lager summer campaign

    Kopparberg announces Fruit Lager summer campaign

    Swedish fruit cider brand, Kopparberg, is launching a summer campaign to support its new Fruit Lager product. The activity kicked off this month, with the launch of multiple advertising slots across bus T-sides, digital screens and press publications. Kopparberg Fruit Lager will also be collaborating with Sofar Sounds to launch an exclusive three-part live music series across [...]

    📅May 25, 2016

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  • Old Jamaica returns to TV screens

    Old Jamaica returns to TV screens

    Old Jamaica is returning to TV screens this summer with a new 'Totally Tallawah' TV campaign. The brand will be celebrating the spirit of authentic Jamaica with a new advert, shot on the beaches of Kingston, Jamaica. Gavin Herbert, senior brand manager at Old Jamaica, said: “The Old Jamaica brand shares more than just a name with [...]

    📅May 25, 2016

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  • Pringles turns up the heat

    Pringles turns up the heat

    Pringles is extending its single-serving can range with the addition of Pringles Hot & Spicy. The 40g range already boasts Original, Sour Cream & Onion, Salt & Vinegar and BBQ. The Hot & Spicy Pringles 40g can will be available from June with 59p price-marked packs available from the beginning of August. Source: Independent Retail News [...]

    📅May 25, 2016

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  • White Pearl announces Curry Lover’s Kitchen campaign

    White Pearl announces Curry Lover’s Kitchen campaign

    White Pearl has launched a new promotional campaign welcoming consumers into its Curry Lover’s Kitchen. Nawel Badsi, brand manager for White Pearl said: “White Pearl is a brand with a fantastic loyal following and spans all the key ethnic food categories. This loyalty has been built upon White Pearl rice’s quality and consistency - attributes that [...]

    📅May 24, 2016

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  • Kellogg’s unveils Choco Bakes

    Kellogg’s unveils Choco Bakes

    Kellogg’s is expanding its Coco Pops brand with the launch of Choco Bakes, a wheat bake with chocolate chips Arriving on-shelf in June, Choco Bakes is aimed at children and parents looking to grab a treat after school. The new product will be supported with a £1.5m marketing campaign including TV advertising and a print advertising campaign [...]

    📅May 24, 2016

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  • Cadbury Ice-cream Mini Rolls return

    Cadbury Ice-cream Mini Rolls return

    Premier Foods is bringing back its special edition Cadbury Ice Cream Flavour Mini Rolls range, aimed at families on the lookout for a sweet treat to enjoy during the summer season. The range sees the return of the Toffee Ripple and Neapolitan flavours, as well as a new ice-cream-inspired variant, Chocolate Hazelnut. The three flavours can [...]

    📅May 23, 2016

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  • Weight Watchers in ‘healthy’ re-launch

    Weight Watchers in ‘healthy’ re-launch

    Kraft Heinz has re-launched its Weight Watchers from Heinz brand with new and improved recipes and updated packaging, “making the diverse range more relevant to the modern health-conscious shopper,” said brand manager Aaron Crinion. He said the consumer trend for convenient healthy meals was continuing to grow in importance, with more than 11 million people in [...]

    📅May 23, 2016

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  • Kellogg’s promotional packs to include ‘magic spoons’

    Kellogg’s promotional packs to include ‘magic spoons’

    Kellogg’s has announced that it will be putting "magic" colour-changing spoons in promotional boxes of Coco Pops, Frosties and Rice Krispies from September. The spoons come with interchangeable handles and change colour when dipped in milk. Nick Dawson, Kellogg’s sales director for the specialty channel, said: “One of our most consistent consumer requests is for more toys [...]

    📅May 20, 2016

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  • Toffifee reveals big adventures

    Toffifee reveals big adventures

    Confectionery brand Toffifee has launched a major promotion on 1.5 million packs offering families the chance to win some “thrilling adventures”. The promotion gives shoppers the chance to win a £20 leisure voucher, which they can choose to spend towards days out, activities and family meals at more than 5,000 venues nationally. “The new on-pack promotion from [...]

    📅May 20, 2016

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  • Strongbow announces Team GB support

    Strongbow announces Team GB support

    As the Rio Olympics draw closer, Strongbow cider has been unveiled as an Official Partner of Team GB and is planning a campaign called “Supporting the Supporters”. Activity will include limited edition packs across three SKUs, an on-pack promotion, a multi-million pound media campaign including TV, outdoor and digital activity, as well as Strongbow hosting the [...]

    📅May 20, 2016

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    13 MAY 2016

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