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  • Magners Orchard Berries introduces price-marked packs to the off-trade

    Magners Orchard Berries introduces price-marked packs to the off-trade

    Magners, the iconic Irish cider, has unveiled a new Magners Orchard Berries 4x500ml price-marked pack (PMP) can for the impulse channel in response to consumers increased demand for PMPs in the UK. The new-look Magners Orchard Berries 4x500ml PMP (ABV 4%) will be available from November and is in response to the growing trend for the easy-to-carry [...]

    📅October 20, 2014

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  • Quaker launches new TV campaign

    Quaker launches new TV campaign

    Quaker Oat So Simple, the nation’s favourite porridge , will be hitting screens from today (20th October) for three weeks as part of a TV campaign which is set to drive sales in the hot breakfast category this winter. The TV advert highlights the product benefits of Quaker Oats; wholegrain, high in fibre and helps [...]

    📅October 20, 2014

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  • Peter’s launches two new pie flavours

    Peter’s launches two new pie flavours

    South Wales pastry manufacturer Peter’s Food Service has strengthened its pie offering with new launches in its heritage and premier pie ranges. The company has launched a new 235g Corned Beef Pie to add to its premier range, and a new 165g Steak Pie to its heritage range. Peter’s said the launch of the Corned Beef Pie [...]

    📅October 20, 2014

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  • Honey Monster returns to TV screens with cereal re-brand

    Honey Monster returns to TV screens with cereal re-brand

    Halo Foods has announced a significant multi-million pound investment to boost its share in the cereal category, starting with the return of the much-loved Honey Monster character after several years away from the nation’s TV sets. Halo is launching a reformulated, re-branded version of its iconic cereal, which will see the introduction of a new name, [...]

    📅October 20, 2014

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  • Rustlers Super 6 to accelerate growth of micro-snacking market

    Rustlers Super 6 to accelerate growth of micro-snacking market

    Kepak Convenience Foods is set to acelerate the growth of the UK’s £122m micro-snacking market by launching Rustlers Super 6 – a range of Rustlers top-selling SKUs all price-marked at £1.99. “The key to retailers maximising sales from the chiller is to stock the competitively-priced products that their shoppers are looking for and micro-snacks are no [...]

    📅October 17, 2014

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  • Cuisine de France gets ‘artisan’ look

    Cuisine de France gets ‘artisan’ look

    Bake-off supplier Cuisine de France has re-launched its range to provide independent retailers with an “artisan” bakery proposition. The initiative includes a range of “new and exclusive products, classic new product names and a fresh new look to all Cuisine de France packaging – all intended to enable convenience outlets to promote a boulangerie feel in-store,” [...]

    📅October 17, 2014

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    17 Oct 2014

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