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The Guide 2015
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The shopper experience – is it all about price?

The shopper experience – is it all about price?

As the German discounters continue to build market share through low prices and a limited product range, the likes of Tesco appear to be following suit, says Paul Williams, founder of brand design agency Davison Williams. He writes: Tesco recently announced that it would reduce its 90,000 product lines by one third. Tesco’s logic is that if they offer their remaining [...]

📅May 28, 2015

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‘Social purpose’ can win hearts, minds and wallets in grocery retailing

‘Social purpose’ can win hearts, minds and wallets in grocery retailing

The recent opening of Community Shop, Britain’s first ever ‘social supermarket’, is a heart-warming tale of independent grocery retail’s power to address food poverty. But it’s so much more than a ‘nice story’. It’s a demonstration of putting ‘social purpose’ at the heart of retail to simultaneously create social and commercial value. And this begs a broader question, says Marc [...]

📅May 27, 2015

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Cloud Epos and the challenges of retail’s toughest environments

Cloud Epos and the challenges of retail’s toughest environments

All retail technology must be robust enough to cope with the stresses and strains of multi-channel, multi-site demands, but some environments test the capabilities of today’s solutions to their limits, says Richard Marshall, commercial manager at BCP. But what are the unique challenges of operating in an ‘extreme’ environment, and how can technical decisions impact consumer experiences? He writes: Today’s consumers [...]

📅May 26, 2015

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Skingers says: Capitalising on convenience

Skingers says: Capitalising on convenience

Last week I had the opportunity to meet with 140 independent retailers when they attended the southern seminar of the Bestway Retail Development Awards, held at P&G’s HQ in Weybridge, Surrey. As usual, a raft of suppliers made product presentations to the invited audience who were encouraged to go away and implement the “learn and earn” ideas in-store. James Hall, Bestway’s symbol [...]

📅May 18, 2015

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Editor’s comment: Premium push

Editor’s comment: Premium push

Are we undervaluing our customers? That’s the question that springs to mind following my visit to the re-launch of Paul and Pinda Cheema’s store in Coventry last Saturday. The brothers have succeeded in transforming their 2,500sq ft shop into a more premium-looking establishment with a “foodie” twist and in the process have upped basket spend to around the £9 mark. Not [...]

📅May 15, 2015

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Bringing the in-store experience to online shopping

Bringing the in-store experience to online shopping

Just as brick and mortar shops use lights, music and colours to make us put more into our shopping basket, online sellers have their methods and tools to convince - and help - a potential buyer to place an order. One of these tools is live video assistance, says Phil Adams, client success director at Vee24. He writes: Video is nowadays [...]

📅May 13, 2015

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Capturing top-up shoppers

Capturing top-up shoppers

While the vast majority of shoppers still conduct a main shop, shoppers have been telling me recently they are increasingly top-up shopping throughout the week, says Michael Freedman, shopper insight manager at IGD. He writes: They appear to be exploiting all opportunities to top-up shop to fit in with their busy lifestyles. “We go shopping most days to get something. My son [...]

📅May 11, 2015

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Why self-service checkouts may not always be the best option for retailers

Why self-service checkouts may not always be the best option for retailers

With reportedly more self-service checkouts in the UK than across the whole of Europe, there are still issues with their overall performance (one survey revealing that over 60% of customers don’t like using them), says Simon Phillips, retail sales at Barron McCann. He writes: Due to the complex nature of the units and the security issues associated with them (ie the [...]

📅May 8, 2015

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Can mobile apps enhance the shopping experience?

Can mobile apps enhance the shopping experience?

It is surprising that, since the launch of the App Store in 2008, it has only been in the last five years that high-street retailers have really focused on the need to build apps which offer customers a more immersive and interactive shopping experience, says Geoff Gower, executive creative director at ais London. He writes: While some high-street brands, such as [...]

📅May 7, 2015

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Let’s race to the top, not the bottom

Let’s race to the top, not the bottom

Following the sharp rise of e-commerce and multichannel retail throughout the mid-00s, an ongoing battle has ensued between traditional ‘bricks & mortar’ retailers, particularly independents, and online brands, says Roy Horgan, retail entrepreneur and founder & chief executive of Market Hub. He writes: Various tactics have been employed, however I believe few as mutually damaging as excessive discounting. This trend is [...]

📅May 6, 2015

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