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The Guide 2015
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Customer is king – the first rule of retailing

Customer is king – the first rule of retailing

Yesterday’s announcement from Tesco posting the worst results in British business history will certainly go down in history as the UK retailer’s worst day, but it’s hard to tell what specifically turned the fate of Britain’s retail giant, says  Donal MacDaid, VP Marketing Supply Chain, Symphony EYC. He writes: The results cap one of the most tumultuous years for the supermarket [...]

📅April 23, 2015

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Overly complex promotions – won’t customers simply take their business elsewhere?

Overly complex promotions – won’t customers simply take their business elsewhere?

The announcement this morning by Which? to raise a serious complaint to the regulator regarding promotional pricing in grocery seems to me to be a case of closing the gate several years after the promotional  horse has bolted, says Catherine Shuttleworth, chief executive of retail and shopper marketing agency Savvy. She writes: The UK grocery market is renowned as one of [...]

📅April 21, 2015

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Skingers says: New product development

Skingers says: New product development

Over the years I have met with countless brand owners and brand managers and discussed the finer points of research and development and it never ceases to amaze me how much time and effort goes into launching a new product. Just recently I have met with three of the UK’s biggest manufacturers and discussed new product development (NPD). Britvic has its NPD [...]

📅April 17, 2015

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Editor’s comment: Election build up

Editor’s comment: Election build up

It’s now less than three weeks to go until the UK general election, but does it really make any difference to your average independent retailer? As someone once said: “Don’t vote. The government will get in.” Putting such cynicism aside, though, it is important that c-store owners engage with the democratic process in the run-up to 7 May. The decisions made by [...]

📅April 17, 2015

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Skingers says: Soft drink trends

Skingers says: Soft drink trends

Last week I met with the team at Britvic for the launch of its Soft Drinks Review and to learn about all the trends that underpin the market. Managing director Paul Graham explained to me that total soft drinks sales were up by 0.4% by value, but that the convenience sector had seen value growth of 2.8%. “This indicates consumers are [...]

📅April 6, 2015

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Editor’s comment: The growing pressure on sugar

Editor’s comment: The growing pressure on sugar

Sugar is the new tobacco. With the display ban set to come into force on Monday and plain packs rapidly galloping over the horizon, there’s little doubt the health lobby is already beginning to turn its attention to the evils of sugar. In the last few weeks alone we have seen the launch of the Gulp campaign – which stands for [...]

📅April 3, 2015

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Brands must promote long term customer retention and loyalty to stay ahead

Brands must promote long term customer retention and loyalty to stay ahead

It was recently reported that some of Britain’s most successful superbrands are falling out of favour with consumers. This is another reminder to all brands on how important it is to focus on customer retention and loyalty, particularly in today’s saturated market, says Ian Horsham, divisional director for promotions & incentives at The Grass Roots Group. He writes: As longstanding brands [...]

📅April 2, 2015

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Is the Budget really good news for British supermarket retailers?

Is the Budget really good news for British supermarket retailers?

We heard in the Chancellor’s budget that Britain is ‘growing, creating jobs and paying its way.’ Overall, the budget reported some good economic news; the economy will expand by 2.3% over the next three years and to 2.4% in 2019 with inflation dropping to 0%. So does this bode well for the commercial sector and, in particular, UK retailers? Is this [...]

📅March 30, 2015

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Skingers says: Heineken’s Star Retailer scheme

Skingers says: Heineken’s Star Retailer scheme

Heineken has revamped its Star Retailer advice scheme in a move designed to get more independent retailers to adopt its brand marketing strategy. The scheme has been up and running for three years and has already helped a lot of off-licensees make more money from their existing display space. But there’s always room for improvement and so Heineken commissioned some trade [...]

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Talking Shop: A journey into the world of franchising

I recently took the decision to take on a number of franchised stores. Numerous retailers have spoken to me about that decision and everyone has wanted to know more about the franchise model. I will be the first to admit that a few years back I would not have considered taking such a step. I’m an independent retailer and proudly so. [...]

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