Walkers has picked the six winners from the one million entries it received to its ‘Do us a flavour’ competition.
And the winners are – Fish & Chips, Onion Bhaji, Chocolate & Chilli, Crispy Duck & Hoi Sin, Builder’s Breakfast and Cajun Squirrel.
The six new flavours are on sale now and consumers must vote for the winner who will pick up £50,000 and 1% of any subsequent sales. The competition closes in May.
The crisps are available in six-pack multi-packs and in Big Eat bags and the trade is being offered the chance to buy smaller, mixed cases in order to stock as many flavours as possible. POS is available.
Last July Walkers launched the campaign, asking the general public to invent a brand new flavour.
Andrew Skingley
