The Waitrose Food Illustrated magazine is evolving into a new-look publication this April when the supermarket chain launches Waitrose Kitchen – a “fresh and modern food bible for cookery inspiration for all occasions, from the everyday to the special”.
It will encourage more people to share the Waitrose passion for good food and cooking. There will be a range of time-saving tips and inspirational.
Waitrose Kitchen, a monthly magazine, will launch in April (published March 25), with a print run of 350,000 and a cover price of £1.00.
The magazine has been created following customer research, and will be led by a team including publisher John Brown’s award-winning editor William Sitwell, editor-in-chief Marie O’Riordan, and Waitrose group content editor Ollie Rice, working together with the John Brown and Waitrose creative teams.
John Brown chief executive Andrew Hirsch said: “All great magazine brands evolve and WFI is no exception.
“The refreshed Waitrose magazine will be more accessible and appealing, as well as being crafted to the very highest standards.
“We aim to make the magazine the best-loved food title around and we’re thrilled to have been chosen by Waitrose to take it forward.”
Marketing director of Waitrose, Rupert Thomas, said: “The new magazine builds on the fantastic heritage and credibility of Waitrose Food Illustrated.
“We think our customers will love the passion and practical inspiration that the title will offer and hope that it will help everyone to share our love of food.”
