Waitrose is planning to open 100 or more convenience stores, according to the Daily Telegraph.
Waitrose is targeting market towns and the first store will be tested in St Neots, Cambridgeshire.
Waitrose managing director Mark Price told the newspaper the retailer wanted at least half the space of the new stores dedicated to fresh food, much of it local.
“What we’re aiming to do is reflect the ambience of a traditional grocery shop,” he said.
