Fish cakes – which were a popular food choice in the 80s – are once again becoming a desired option for consumers as the credit crunch bites, according to Seafish and Waitrose.
Seafish said today the retail value of fish cakes had grown 24% year-on-year and sales at the supermarket have risen 55% in the last 12 months.
Market planning manager at Seafish Karen Galloway said that the product has an attractive price tag.
She added: “The return of this trendy meal option has also been helped by the endorsement of celebrity chefs and the introduction of new flavours for the more discerning customer such as seabass, ginger and Thai-spiced varieties.”
Jeremy Langley, Waitrose fish buyer, said: “Last week alone, Waitrose sold over 7 tonnes of chilled fish cakes.
“Fish cakes are perfect for a midweek supper and can be served with a simple salad. They make an easy option for time-poor cooks who want to enjoy a filling and nutritious dinner with minimal effort.”
Waitrose said its smoked haddock pre-packed fish cakes have been boosted the most in the past year, with sales up 88%.
The findings come after the grocer said gammon sales rocketed over Christmas. It also claimed Christmas sales were helped by Champagne.
Seafish is funded by the government and attempts to promote a sustainable seafood industry.
