British gammon is proving popular among British shoppers, who bought more of the food during the festive period, according to Waitrose.
The supermarket said sales of standard smoked and un-smoked gammon are up 120% year-on-year, while pigs in blankets were popular over Christmas.
Waitrose added that family-friendly pork joints, bacon and bangers were also a hit among consumers who are on now on tighter budgets.
Other cuts including pork cheek are on the shelves at 34 Waitrose branches, the company said, because of an increased demand for cheaper meal options.
Managing director Mark Price said: “We have noticed resurgence in customers’ interest in pork.
“They want quality at an affordable price and are certainly putting their money where their mouth is when it comes choosing British pork.”
According to the John Lewis-owned firm, sales of goat’s cheese and sheep’s milk are also rising faster than counterparts from cows.
Service counter cheese buyer Chloe Graves said: “As well as being delicious and a bit different, goat’s and sheep’s milk cheeses are also thought to be suitable for people with a lactose intolerance.
“This could be more than a passing trend as consumers are increasingly receptive to a wider palate of tastes and becoming more adventurous.”
Waitrose celebrated the busiest day in its history on 23 December and a 5% rise in like-for-like sales on Christmas Eve compared with last year.
