The new Duchy Originals From Waitrose range, the result of a partnership announced last year between the retailer and Duchy Originals, is re-launched in Waitrose branches this month.
The re-launch involves a new look for the 150-plus products in the range, which is being backed by the brand’s first TV advertising.
Mark Price, managing director at Waitrose, said: “A shared passion for the best of British organic food has motivated our suppliers and the Waitrose development team over the past 12 months and it’s fantastic to see their work coming to fruition as we launch this range.”
Concentrating on the brand’s founding belief in the value of British organic food, grown and produced sustainably, Waitrose has plans to expand the range to over 200 products, made by British producers and which meet the standards set out in the Duchy Originals From Waitrose Good Food Charter, by the end of the year.
Highlights from the range include:
Duchy Originals From Waitrose Oat & Barley Porridge (£2.99), Duchy Originals From Waitrose Pork Buttered Leek Sausages (£3.09) and Duchy Originals From Waitrose Cumberland Ring (£3.09).
Source: Waitrose
