Value own label products are continuing to see success as premium and organic options suffer in the current climate, according to new figures.
In the 12 weeks until 2 Nov, Value Own Label grew by 41.6% compared to the same period last year, to take up a 3.8% market share, the TNS and TalkingRetail.com Own Label Monitor shows.
The trends are similar to those witnessed on the same spending barometer last month.
Spending on Premium Own Label dipped by 4.6% compared to the year before, while Organic Own Label dipped by 10.2%.
Additionally, Standard Own Label grew roughly in line with overall market growth.
Director of research at TNS Worldpanel Ed Garner said Value Own Label is “rocketing upwards”.
The British Retail Consortium has said today more consumers are hunting out discounted food to try and save money.
