Premium own labels plummeted in popularity during the four weeks until 7 September as value items surged, the latest Talking Retail and TNS Worldpanel private label statistics reveal.
During the period, all own labels enjoyed a 47% share of the market, while all branded items occupied 49% in total.
Yet there were still weaknesses in the healthy and organic own label sectors, the company found.
Value own label goods boosted their market share to 3.35%, it noted, while premium labels dropped to 2.43%.
And commenting on the 12 weeks until 7 September in comparison to the same period in 2007, Ed Garner, director of Research at TNS Worldpanel, said “branded is lagging the market”.
“It can be seen that the growth in value own label is outstripping everything else at 28.9% – crystal clear evidence of the consumer downturn,” he asserted.
The latest TNS Worldpanel figures found that discount stores are continuing to do well as shoppers look for cheaper offers.
