TV chefs campaign for healthier chickens


Celebrity chefs are campaigning to help improve the welfare of chickens sold in Britain.


Tonight, on Channel 4, Hugh Fearnley-Whittingstall makes a plea to viewers to go free-range.

HE aims to explore intensive chicken farming. According to the publicity blurb for the programme, the journey takes him far from “the cosy lifestyle of River Cottage and into the harrowing conditions of running his own modern poultry production line,”

On Friday Jamie Oliver fronts a show that charts the life of a chicken from egg to the dinner table.

Three supermarkets have made promises to improve the lives of almost 80 million chickens, according to a report in the Independent.

Sainsbury, Waitrose and Co-op promised to transform the welfare of the birds which are packed together in sheds, it said.

Sainsbury’s promised to make all its cheap chickens meet RSPCA standards. Waitrose said it would make al of its standard chickens free range in the long run.

And the Co-op promised by March all its standard birds would be “slower growing” have more space.

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