TNS: “Clear pricing” aids grocery retailers


Grocery retailers that stick to clear price messages are seeing the strongest sales, according to the latest TNS Worldpanel figures.


In total, turnover at grocers grew by 7.2% in comparison to last year, a better performance than other retail sectors, the organisation said.

Here is the market share of grocery retailers in the UK for the 12 weeks leading up to 12 August 2007:

Total Grocers 100.0%
Total Multiples 92.9%
Tesco 31.8%
Asda 16.8%
Sainsbury’s 16.1%
Morrisons 10.9%
Somerfield 3.9%
Waitrose 3.9%
Iceland 1.6%
Netto 0.7%
Lidl 2.3%
Aldi 2.6%
Farm Foods 0.5%
Total Coops 4.4%
Total Independents 2.8%
Total Symbols 1.0%
Other Independents 1.8%

Here is the corresponding share this year in the 12 weeks up until 10 August (sales growth is on the right):

Total Grocers 100.0% 7.2%
Total Multiples 93.2% 7.6%
Tesco 31.6% 6.5%
Asda 17.0% 8.5%
Sainsbury’s 15.8% 5.3%
Morrisons 11.1% 9.4%
Somerfield 3.7% 2.8%
Waitrose 3.8% 4.0%
Iceland 1.7% 14.4%
Netto 0.7% -0.4%
Lidl 2.4% 12.8%
Aldi 3.0% 19.8%
Total Coops 4.2% 3.8%
Total Independents 2.5% -1.2%
Total Symbols 0.9% -1.2%
Other Independents 1.6% -1.1%

Source: TNS Worldpanel

Director of research at TNS Worldpanel Ed Garner said that strong growth at Aldi of 19.8% has been seen, while growth at Lidl was 12.3%.

Spending levels among existing shoppers are relatively unchanged, Garner noted, but growth at the discount supermarkets is being aided by the opening of new stores and new customers.

Growth at Tesco and Sainsbury’s was behind the overall market, he added, standing at 6.5% and 5.3% respectively.

And grocery price inflation rose to 6.8% compared with the year previously in the 12 weeks up until 13 July.

Video Click on the link to watch Ed Garner’s analysis of the latest grocery market share figures

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