Tesco is trialling a feedback service so that it can get more of an insight into what consumers think of the company.
Every Comment Helps will initially be used in 100 stores, via which customers can get in touch over a number of channels such as email and text.
A spokeswoman said that “freshness” is one of the key aspects of feedback, because the shopping experience is still in people’s minds soon after visiting a store, reports Retail Week.
She commented: “The system instantly analyses feedback and ensures that customers get quick, relevant and individual responses.”
The trial will run in Tesco stores until the end of November, when the service will be reviewed.
In related news, Tesco today denied claims in the press that it has budgeted for weaker than normal sales growth this year.
i have found your local mini tesco in east london very helpfull because of the que and its easy to find things