Tesco has said that it will cut the prices of 18,000 products this week as it attempts to offer consumers new deals.
And the supermarket said that it will additionally give its customers £100m worth of Clubcard vouchers in the next seven days.
Various products are due to be included in the promotion, such as peaches, school uniforms, organic items and homeware goods.
Richard Brasher, Tesco commercial director, stated that the move is a reaction to the economic conditions that are impacting upon people everywhere.
“Despite clear inflation in some food products we have worked hard to cut our prices week after week and negotiated some fantastic deals with our suppliers to bring shopping bills down,” he said.
Tesco also said that a family consisting of four people may also be fed for less than five pounds a day if they eat its value range.
Rival Asda also revealed that it is to slash its milk prices down to 50p for a two-pint bottle.
