Tesco is developing a new range of own-brand products to counter the so-called Aldi effect, according to the Sunday Times.
The move is designed to prevent shoppers defecting to the German-owned discounter – and others such as Netto and Lidl – in the face of the economic downturn.
Tesco’s new range is due to be unveiled in the autumn, says the newspaper, and aims to drive down prices on hundreds of items in Tesco’s standard own-brand range.
