Spar UK Limited is to sponsor a new “inspirational” cookery series on Channel Five this autumn.
The show, Meals in Moments, is produced by Optomen Television who make The F Word, Heston’s Feasts and Great British Menu. The 15 programmes will be presented by chef Simon Rimmer from Something For The Weekend, and will range between five and ten minutes in duration.
In each show Rimmer is joined by a famous food-loving celebrity cooking up their favourite quick and easy dish. Most recipes using common ingredients found in-store and can be prepared in less than 30 minutes.
Guests will include Liz McClarnon, Rowland Rivron, Ben de Lisi, Nina Wadia, Sharron Davies, John Thomson, Iwan Thomas, Andrea McLean, Nicky Clarke, Linda Barker and Dane Bowers.
Adam Margolin, head of marketing support at Spar UK said: “We are very excited about this new food series. It has been created to help change the perception of Spar from an emergency shop to a destination where people are happy to buy food for meal occasions.
“We chose to create this particular TV show as we felt it was something new and original for our retailers to be associated with and will have a strong synergy with traditional advertising.”
The series will be supported online via Channel Five and the Spar website. The site will also offer wine suggestions from the Spar range.
Source: Spar UK Limited
