Previously, only customers looking under 21 have been required to provide photographic identification. Somerfield will continue to sell alcohol to those over the age of 18 if suitable identification is provided.
John Cleland, retail director for Somerfield, said: “Attempted purchases of alcohol by or for under-age consumers is still a major issue for the retail sector.
“The warm summer months are often more challenging and with this in mind we have changed our policy for requiring proof of a customer’s age from 21 years to anyone that is fortunate enough to look under 25 years old.
“This will become our new standard from 16 July and is underpinned by full retraining of all our service colleagues, clear signage inside and outside stores and regular customer announcements in store.”
