SIAL, the world’s number one food exhibition, will take place from 21 to 25 October 2012 in Paris. This year SIAL is launching a ‘Food connections’ concept – an innovation-related strategy demonstrating that the exhibition focuses primarily on product and market trends to ensure future business prospects.
“The ‘Food Connections’ concept is the most faithful reflection of what SIAL is all about: an international event that brings together professionals from the world of agribusiness and helps to forge mutual links, affinities, and relationships. In short, “connections,” says Olivia Grosbois-Milan, SIAL’s new Group Director.
Set to attract 6,000 exhibitors (80% international) from 106 countries and 140,000 visitors, SIAL will be the largest food exhibition in the world in 2012, and will once again have innovation as its key focus. The retail sector is the largest represented at the exhibition, with 67,000 (40%) visitors in 2010.
Highlights will include –
SIAL Innovation will see an enhanced conference programme of events focussing on discovery, innovation and trends. SIAL Innovation will also be combined with SIAL d’Or, to offer a more comprehensive insight into product innovation. The former includes products chosen for their innovative nature which are not yet on the market while the latter showcases products that have already enjoyed commercial success.
SIAL TV – NEW!
This year sees the launch of SIAL TV – a TV stage broadcasting news on the food sector. It will include conferences, discussions and interviews focussing on major issues such as nutrition, health, sustainability, sourcing of raw materials, producer-retailer relationship, and much more.
SIAL OFF – NEW!
To add value to the experience of the exhibition, a new initiative called SIAL OFF will be launched. Working in partnership with a number of food and drink establishments in Paris, visitors and exhibitors will be offered discounts at some of the trendiest places Paris has to offer.
SIAL 2012 also boasts a new layout to make the exhibition easier to navigate. The visit will also be made more efficient through specific itineraries based on growth markets and development opportunities -
- A private label trail (for exhibitors who showcase private label products)
- Individual theme trails for organic products, quality labels, nutrition and health, halal products etc.
There will also be more help desks, better transport and accommodation facilities, and dedicated areas for work and play to make the experience as pleasurable as possible.