• is designed for stacking and storing food at home
• can be used for cooking
• doubles as a resealable container
• is designed for easy transport
However, the survey also found these eco-conscious shoppers were less willing to give up other types of packaging, including:
• Packs designed to keep products clean and untouched by others
• Packaging that is designed to keep products in good condition
• Packaging information such as food labelling and cooking instructions
• Packaging that preserves products to make them last longer/stay fresher
Globally, Europeans and North Americans are least prepared to give up packaging for hygiene and protective purposes, says the study.
Asian consumers would be less likely to give up packaging for storage purposes than westerners because their homes tend to be smaller.
Consumers in Latin American would be most willing to give up all types of packaging to benefit the environment.
Thai consumers, however, would be the least likely to give up any aspect of packaging for environmental reasons.
By Fiona Briggs
