New research undertaken by The Carbon Trust reveals that shoppers now care as much about the carbon footprint of a product as they do about calorie content.
The full extent of consumer carbon consciousness shows that carbon counting now stands shoulder-to-shoulder with calorie counting when it comes to the weekly shop.
When asked about what they put in their shopping trolley, a quarter of people said it’s not just carbs but carbon that now influences their shopping habits.
86% of consumers want their favourite brands to help combat the threat of climate change by reducing their carbon footprint; 43% are actively seeking information about the carbon impact of the products they buy, and 52% would be more loyal to a brand if they could see at a glance they were taking steps to reduce their footprint.
Euan Murray from The Carbon Trust said: “People are increasingly looking for simple ways to reduce their carbon footprint, without sacrificing on price, taste or convenience. They want to protect the environment, but are often confused about how they can make a difference.
“The Carbon Reduction Label is on a wide range of our favourite household brands and is a badge of assurance that consumers can look for to help them decide what makes it into their trolley”.
