Sainsbury’s sees its new summer online campaign as a case of Junior Masterchef meets Ready Steady Cook.
The twist on the theme is that the contestants’ summer-themed recipes will be judged by three nine-year-olds on creativity, “fun-ness” and of course, taste.
One new summer themed recipe episode will air every week over four weeks on Sainsbury’s Facebook page, under the “Summer Ideas” tab.
The short clips aim to inspire and help mums and dads find new and interesting ideas for feeding their kids’ imaginations, and bellies, during the summer holidays.
Sainsbury’s believes that you should not just eat food, taste it – and taste, therefore, plays an essential role throughout the four videos about picnics, barbecues, baking and packed lunches.
Viewers will also be able to download the recipies of the dishes prepared in the clips on the Sainsbury’s Facebook page.
Over the course of four short films the Tiny Taste Team challenges groups of mums, dads and grans to create a range of dishes; from a picnic treat to the ultimate burger and finally ‘packed lunches’ to inspire parents with kids going back to school.
Sarah Squire, senior brand manager at Sainsbury’s, said: “The Tiny Taste Team is a digital extension of our work with Jamie Oliver to provide food inspiration to our customers. Facebook and Youtube are the perfect place to create a conversation around food and allows us to help mums find recipes their kids will love this summer holiday period.”
Source: Sainsbury’s
