Sainsbury’s has announced it will become the headline sponsor of the prestigious UK School Games – a major multi-sport event showcasing the UK’s most talented young athletes of school age.
The UK School Games were launched by the leading sports charity the Youth Sport Trust in 2006 to provide elite young athletes with experience of a high profile competition, with an athletes’ village and opening and closing ceremonies, to replicate the Olympics and Paralympics or Commonwealth Games.
Gwyn Burr, Sainsbury’s customer director, said: “Sainsbury’s shares the Youth Sport Trust’s belief in the power of sport to help young people gain the skills and experience which are not just important in sport, but in everyday life.
“Life is competitive and sport offers young people opportunities to learn how to win and lose, work in a team and strive to be the best they can be.”
The Games will run from 2 to 5 September, where Gateshead, Newcastle and Sunderland unite as hosts, reflecting the passion of sport in the North East of England.
More than 1,600 young athletes will compete across 10 sports, including athletics, badminton, cycling, fencing, gymnastics, hockey, judo, swimming, table tennis and volleyball, with disability events in swimming, athletics and table tennis.
