Sainsbury’s has launched a television campaign for its Basics food range starring celebrity chef Jamie Oliver.
The ad shows Oliver preparing a beef stew using Sainsbury’s Basics diced beef for a crowd of onlookers.
It is the second in the Basics campaign to feature Oliver and aims to encourage shoppers to cook for themselves during the winter.
The advertisement was directed by The Full Monty director Peter Cattaneo who also directed Sainsbury’s Christmas advertisement featuring Oliver.
