Wines under 13% ABV were searched by almost two-thirds of visitors to the fair.
Stylistically, searches by colour showed a strong bias towards red wines, compared with their respective market shares; red wine was dominant, with 60% of searches (market share is currently at 44%), while white wines accounted for 32% per cent and rosé just 8%, despite it being the fastest-growing sector of the wine trade.
France was overwhelmingly the front-runner for both off- and on-trade users, with almost double the number of searches than runner up, Italy. Spain came in third position, with the New World coming in at four and five, in the form of Australia and Argentina, respectively.
In terms of regions, the Old World dominated again, with the first three searched-for regions all from France: Burgundy, Champagne and Bordeaux.
Mainstream varieties were the most searched for, with Sauvignon Blanc coming in pole position, followed by Pinot Noir, Cabernet Sauvignon, Chardonnay and Shiraz.
For a full breakdown of the findings contact TastingBuddy (www.tastingbuddy.com or [e=mailto:ptf@tastingbuddy.com]ptf@tastingbuddy.com[/e]).
“The List” is still available to view via www.londonwinefair.com.
