Grocery stores were awash with promotional deals in the three months to 10 November 2009, according to IRI Marketing’s Quarterly Review.
The research found a record 50% of grocery products were sold on promotional deals in the three month period.
However, consumer product choice reduced as category ranges were rationalised and overall value sales growth slowed.
IRI recorded the lowest quarter of growth for two years – down from 9.4% in the previous quarter to 6.6% in Q3 and for the first time in a similar period of time non-food growth exceeded food growth.
