Winners included large manufacturers such as Procter and Gamble, Premier Foods, Unilever and Colgate.
The winning FMCG products were voted for in a national survey of more than 12,000 people, carried out by TNS.
The 2008 winning products will now be able to use the award scheme’s red logo on pack and in their communication materials.
2008 Product of the Year winners
• Healthy Drinks – Flora proactive Pomegranate & raspberry Yogurt
• Home Cooking – McCain Rustic Oven Chips
• Cereals – Oatibix
• Healthy Eating – Mr. Kipling Delightful
• Luxury Chocolate – Galaxy Mistletoe Kisses
• Softchew Confectionary – Rowntree’s Juicy Jellies
• Chocolate Confectionery – KitKat Fine Dark
• Hair Colouring – L’Oreal Excellence Crème
• Hair Treatment – Pantene Pro-V Restoratives Time Renewal Night Renewal Nourishing Mist
• Hair Styling – Pantene Pro-V Ice Shine Hairspray
• Shampoo and Conditioner – Head & Shoulders Intensive Shampoo
• Salon – System Professional Luminous Shampoo
• Baby – Pampers Active Fit 3-Way Fit
• Household Cleaning – Flash MultiSurface Spray with FlashGuard
• Air Freshener – Febreze Mist & Refresh
• Multifunction Air Freshener – Oust 3 in 1
• Laundry Detergent – Ariel with Frebreze Effect
• Laundry Care Products – Lenor with Frebreze Effect
• Body Care – Dove Cream Oil Body Wash (Cherry Blossom & Almond)
• Facial Tanning – Dove Summer Glow Daily Face Moisturiser
• Facial Care – No7 Protect & Perfect Beauty serum
• Battery – Duracell Mini Charger
• Health – Elastoplast Fast Silver Healing
• Mouthwash – Listerine Total Care
• Oral Care – Colgate Total Professional Weekly Clean
• Female Deodorant – Dove Invisible Dry Anti-Perspirant Deodorant Spray 150ml
• Feminine Care – Always with Silk
• Milk – Arla Fresh Milk
• Hot Drink – Areo Hot Chocolate
• Alcoholic Drink – Baileys Flavours
• Washing Up Products – Fairy Fresh Lavender Washing Up Liquid
• Female Hair Removal – Venus Riviera Disposable Razors
• Suncare – Ambre Solaire Clear Protect Gel
• Male Grooming – Gillette Fusion HydraGel
• Pet Food – Pedigree Joint Care+
