Packaging reduction is goal of new WRAP guide for retailers

Welcoming the launch, IGD head of policy initiatives James Northen, said: “Rapid change in the retail industry means that consistent and practical packaging design guidance is much needed.

“WRAP’s Guide to Evolving Packaging Design is a great new resource for all of those involved in designing and specifying packaging solutions.”

WRAP packaging design specialist Helen Hughes added: “The retail packaging landscape is changing quickly. Consumers are demanding less packaging, the top 13 retailers have pledged to reduce packaging by signing up to the Courtauld Commitment and brands are also increasingly looking to get involved.

“It is vital that the industry has the clear and consistent guidance offered by the Guide to Evolving Packaging Design so that it can respond to these demands both quickly and effectively.”

The Guide to Evolving Packaging Design includes information on:

• packaging design
• consumer perceptions
• material choice
• recyclability

It is available on the WRAP Retail Team website