“Online and offline shopping are converging, meaning new challenges for retail workers and increasing the complexity of many jobs in the industry.”
He added: “Roles at all levels are seeing a change. This includes in-store sales assistants. Not only will they need to have knowledge of what’s in their own store and store-based systems, they’ll also have to understand online offers as well.
“It will also present significant challenges for senior managers who need to understand how this relatively new medium operates and helps to achieve sales growth, market share and enhance brand awareness.”
“New vacancies are also being created requiring a new set of skills. A trawl of the jobs vacant also indicates a range of new occupations are emerging, including ‘online store manager’, ‘internet operations manager’ and ‘multi-channel trading manager’ to name but a few.”
