Consumer confidence took a hit in November 2009 following tentative growth over the previous 12 months.
The GFK NOP Consumer Confidence Index dropped by four points this month to -17 as consumers expressed uncertainty over both their personal finances and the state of the general economy.
The researcher said the reverse could spell the end for the present government.
Nick Moon, managing director of GfK NOP Social Research said:
“Given that the government’s best chance – indeed probably their only chance – of retaining power in next May’s general election is to contest it on the back of several months of economic improvement, this month’s Consumer Confidence figures will come as a real blow.
“After a fairly steady rise throughout 2009 the index is 20 percentage points above where it was at the start of the year, but this month is the first time the index has fallen for over a year.”
