North-west discounter has ambitious plans


TJ Morris has said that it aims to see turnover of £1bn even though the credit crunch could threaten sales.


Citing financial end of year results, the Liverpool-based company – which uses the trading name Home Bargains – said operating profit has hit £34.7m.

Coming after discounters saw success on the latest TNS Worldpanel market figures, nationwide TJ Morris suggested that it wants to have 350 stores by 2015, along with a turnover of £1bn.

Operations manager at the retailer Joe Morris claimed that the current “credit squeeze” is definitely having an impact on the retail sector.

“In the medium term – supported by the expansion of our distribution centre – the company aims to open more stores, expand distribution and improve product sourcing,” he said.

Morris said that the product range at the company will be boosted due to better relationships with suppliers and the “controlled sale of clearance lines from manufacturers”.

Because of £35m in investment, he added that he is confident the company will be able to achieve its desired growth levels.

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