The Co-operative Food is unveiling a new iPhone app that allows shoppers to scan items on shelves and instantly see the farms where they are grown.
The Co-operative Food’s ‘Grown by Us’ app, which can be downloaded for free, will be launched during the Royal Bath and West Show, which finishes tomorrow (5 June).
It includes information about food and drink produced by The Co-operative Farms, The Co-operative Group’s own farming business and the UK’s largest farmer.
The new app was officially launched at the show yesterday (3 June), and is designed to build stronger links between farmers and food retailers.
The Co-operative Farms farms more than 50,000 acres at sites across the UK – including farms at Down Ampney, near Cirencester, and Tillington, near Hereford. Its ‘Grown by Us’ range, sold in Co-op food stores, includes products grown on its farms, or made using produce grown by the business.
The new iPhone app will also allow shoppers to scan barcodes of ‘Grown by Us’ items on the shelves in Co-op food stores, and see aerial photographs of the farms where the products are grown.
Peter Jones, who has developed the app for The Co-operative Food, said: “This is the first Co-operative Food app for the iPhone and we are really excited about it.
“The provenance of food is increasingly important to shoppers, and this is a great way for our customers to really connect with our farms and see where their food and drink comes from.”
As well as unveiling the new iPhone app, the Good with Food Roadshow will showcase high quality local and British food and drink products, as well as The Co-operative’s ethical approach to retailing.
