On average, spending per household at the retailer grew from £168 to £193, while per visit people are splashing out an average of £14.38.
Commercial director at the discount retailer Kevin Barber said that the firm has posted “robust” like-for-like sales and has witnessed strong growth recently.
“On a daily basis, more and more consumers are discovering our unique quality and value proposition and recent initiatives such as our one in every 15 prices reduced campaign and 25% off non-food sale are generating tangible sales increases,” he remarked.
He claimed that the supermarket can offer cheaper items while not thinking about a “compromise” on quality.
Recently the company said that sales of the items in its reduction campaign have grown by an average of 29%.
