Morrisons sales rise in “tough” climate


Morrisons has confirmed that pre-tax profits for the six months up until 3 August this year stood at £295m – a rise of 19% from the period in 2007.


morrisonsnew

Additionally, the company said that like-for-like sales (not including fuel) over this period increased by 7.6%, even though the market became a tough place to do business.

The figures come after a group of Reuters analysts predicted that the organisation would reveal profits of £294, after the initial problems caused by the purchase of Safeway in 2004.

Like-for-like sales including petrol for the same period were up by 31.6%, Morrisons revealed.

The supermarket argued that consumers are focusing on cheaper deals because the credit crunch is starting to have a profound impact on their finances.

“More shoppers are choosing Morrisons because of our price-crunching deals and our unrivalled fresh offer in store,” said chief executive at the firm Marc Bolland.

And the company asserted that it hopes to carry on the success into the final stages of this year as the economy faces a further struggle.

“We fully expect the second half to be highly competitive as disposable incomes come under further pressure, it said.

It has also this week signalled its intentions to offer low-cost games in the non-food sector for a sustained period.

By comparison, Waitrose has reported a drop in sales for the opening six months of 2008, down to £102.7m.

Similar News Items

Comment on this story:

*

Your comment:

Please type the characters shown below:

TalkingRetail.com, Metropolis Business Publishing, 6th Floor Davis House, 2 Robert Street, Croydon, CR0 1QQ
TalkingRetail.com and Independent Retail News are published by Metropolis International Group Ltd, 140 Wales Farm Road, London, W3 6UG.
Registered in England no. 2916515

v3.0