Morrisons has beaten the market for the fourth consecutive Christmas, with like-for-like sales up 6.5% (6.8% including fuel), in the six weeks prior to 3 January.
As expected, the supermarket chain traded well through the Christmas period, continuing the strong momentum already reported. The contribution from new space opened this financial year and good like-for-like performance has again enabled the business to outperform the market.
Store standards and product availability were high across its 422 stores throughout the festive period, despite the bad weather conditions in the immediate run-up to Christmas.
Commentating on Morrisons Christmas trading, chairman Sir Ian Gibson said: “Morrisons has had another strong Christmas. Once again our distinctive offer, eye-catching promotions and relentless focus on our core strengths of fresh food and great value combined to help customers have a great Christmas.
“This has enabled Morrisons to finish the year strongly and although we remain cautious on the economic environment and consumer spending, we look forward to further progress in the coming year.”
