Edward Garner, director of research, TNS Worldpanel, said the latest figures showed Morrisons recent growth was no “flash in the pan”.
He said the growth “has been driven particularly by increasing shopper numbers and, as a result, the share has lifted to 11.6% (a record for the Morrisons fascia) from 11.1% a year ago.”
Garner continued: “The market continues to advance strongly although it must be admitted that some of this value growth must be due to food price inflation.
“This factor, together with the Morrisons advance, places pressure on other retailers to keep up.
“There is evidence of this pressure in the competing outlets’ share performance, notably for Tesco which has seen its share dip from 31.3% a year ago to 30.9% today.
“The discounters Aldi and Lidl continue to build share, although if one includes the Kwik Save performance the conclusion is that this sector has not yet shown long-term share growth. In other words, the discounters have simply mopped up the Kwik Save share decline.”
Grocery retailers – market share
Total multiples 92.9% +6.3%
Tesco 30.9% +4.9%
Asda 16.9% +6.5%
Sainsbury’s 16.4% +5.0%
Morrisons 11.6% +10.8%
Somerfield 3.5% +2.5%
Waitrose 4.0% +7.2%
Iceland 1.8% +9.0%
Netto 0.6% +8.1%
Lidl 2.2% +9.9%
Aldi 2.6% +13.2%
Total co-ops 4.5% +0.9%
Total independents 2.6% +2.5%
Total symbols 1.0% +6.5%
Other independents 1.6% +0.2%
Source: TNS Worldpanel
