Edward Garner, director of research at TNS Worldpanel, said: “This growth is the highest for any of the retailers measured.
“The relaunch advertising, featuring Lulu and Alan Hansen amongst others, together with strong promotions, has certainly borne fruit.”
Overall, the total grocery market grew by some 6%, with the other Big Four grocers showing growth at around this level.
Garner added: “Aldi, Lidl and Iceland post strong growth ahead of the market, but then so does Waitrose, indicating that both ends of the perceived price spectrum are continuing their robust performance.”
12 Weeks to 27 January 2008
Tesco +5.4%
Asda +6.2%
Sainsbury’s +5%
Morrisons +11.3%
Somerfield +1.9%
Waitrose +6.6%
Iceland +7.6%
Netto +5.5%
Lidl +8.6%
Aldi +9.4%
Co-ops +0.3%
Total independents -0.1%
Total symbols +0.4%
Other independents -0.4%
