Marks & Spencer (M&S) has announced the launch of a new version of its website designed specifically for use on mobile phones and mobile devices.
Customers on the move can now shop on a site that has been developed specifically to enable them to search, browse and buy easily from any web-enabled mobile phone or device.
The site will always be in sync with the main M&S website so that customers can log into their regular web-account and manage their shopping basket from their mobile.
Dave Hughes, director of M&S Direct, said: “This is a major step forward in mobile retailing. Mobile optimised shopping sites have been done before by specialist retailers, but M&S entering the market with 21 million customers, one of the UK’s most recognised brands and a well-known range of products changes the mobile retail landscape.
“We expect customers to buy a wide range of products on their mobile, from suits and dresses right through to technology and can see gifting-on-the-go, flowers and hampers for example, becoming extremely popular.”
Launched in 2000, www.marksandspencer.com is one of UK’s top ten retail websites with over 4m customers.
It will be the first mobile site from a major UK high street retailer.
