Makro, the UK’s leading wholesaler for independent businesses, has appointed Mike Baker to the newly created position of head of own-brand.
Makro’s recently launched own-brand plan is part of a worldwide Metro Group strategy and features a streamlined portfolio of six exclusive brands.
From the entry level Aro range of reliable food and non-food items, to the exclusive Rioba range of coffee and cocktail solutions for pubs, bars, cafes and hotels, Makro’s own brand range is said to cater for all the needs of its HoReCa (hotel, restaurant and caterer) customers.
Baker will lead the shaping and delivery of sustainable growth for the company’s six own-brand ranges, which offer “highly competitive pricing and are supported by a customer needs-driven buying approach.”
Hannes Floto, managing director, said: “Mike brings to the company a wealth of experience from his previous positions within the food and drink industry, which will be invaluable for taking our own brands from strength to strength.
“Within his new role, Mike will lead the team in supporting Makro’s overall strategy and shift in focus away from an ‘all things to all businesses’ approach, to one which offers a more tailored, 1-2-1 customer focus.”
With over 20 years of experience in retail and foodservice management, Baker has held positions with Sainsbury’s and Coffee Republic, as well as his most recent role as business development director for First Quench Retail.
