National Lottery retailers across the UK are gearing up for a busy day on Friday with an estimated £110m rollover jackpot on offer in the EuroMillions draw.
Sales are expected to be around four times those of a normal week, reaching more than two-and-a-half million tickets an hour at peak times.
Lottery operator Camelot is supporting the draw with a promotional campaign including advertising on in-store digital media screens, point-of-sale material, and national TV and radio advertising.
