Kraft Foods’ biscuit sales doubled in 2008 and grew in value by £26m, the firm has revealed.
Ritz Crackers saw success, the company said, growing in value by 12.1% to £11m, while the Oreo brand was boosted by a £4.5m marketing campaign.
The crackers were aided by a £450,000 push.
Convenience sales director Jack Pipe said: “Customer demand for our biscuits brands is rocketing, making them a profitable option for
retailers who want to boost sales.
“A balanced range of leading and growing biscuit brands can help drive sales for impulse retailers and should be central to their stocking strategy as the category continues to perform well.”
The firm also created a high-profile media campaign for Terry’s Chocolate Orange, a move it said would boost sales at convenience stores.
