A new government report has found that children are being exposed to junk food advertising in other forms of media than television.
Market share of the spend on radio, cinema and the internet grew by 11% between 2003 and 2007, the Department of Health said.
Additionally there was a 42% rise in the amount used to help promote this food in the print media, the research discovered.
“I am pleased that there are now fewer ads on TV that are tempting our children into bad eating habits – but we must keep our eye on other types of media,” public health minister Dawn Primarolo remarked.
She added that the industry can help solve the exposure children have to items that are high in fat and sugar content.
Earlier this month, a report by Which? contended that iconic cartoon characters are being used to promote so-called unhealthy food to children on TV.
