In the year until the 20 April 2008, sales of McVitie’s grew by 16%, Danone and Walkers by 11%, it revealed.
Moreover, the organisation found that so-called “affordable premium” products, such as Kellogg’s and Heinz, have continued to draw customers in because price tags are within reach.
Last week, the TalkingRetail.com and TNS Worldpanel noted that premium own labels dropped in value during the four weeks until 7 September.
Warburtons moved into the top five brands for the first time and boosted its sales by 24%.
Overall, Cadbury’s was the top brand across the year, with sales between £585m and £590m, the report discovered.
Research director at TNS Worldpanel Chris Longbottom suggested that British consumers find healthy eating highly important and this is why such trends have been mapped onto the survey.
But he added that “consumers are not willing to make sacrifices when it comes to quality”.
“It remains to be seen whether the credit crunch and the increasing prices – currently confined to limited sectors of the fast moving consumer goods arena – will cause consumers to re-evaluate their preferences in 2008 and the coming year,” he asserted.
Alcohol was the most favoured product by consumers, generating sales of £8.97bn, while fruit and vegetables came in second (£8.67bn), followed by dairy produce (£8.47bn) and chilled convenience (£6.67bn).
Private label items at Tesco were the most popular, bringing in £7,285m, with Sainsbury’s in second.
