A unique product providing a hit of flavour in every bite, the bars are produced with a groove down the middle which is filled with chocolate, strawberry or lemon and topped with a creamy yoghurt or chocolate coating.
Groove bar’s eye-catching packaging, with strong block colours offering genuine on-shelf stand, out has been designed to appeal to the core cereal bar consumer, and can be expected to help drive sales through its visual impact alone.
Claire Gardner, brand manager for Alpen, comments, “With the experience and success of the Alpen brand name behind the launch, retailers can expect to see excellent sales of Groove bars when they hit the shelves in June.”
“This launch complements the success of the existing standard Alpen bar range and Alpen Light bars, which is currently number two in the cereal bar market and growing at 29% year-on-year. ”
Groove bars have a RRSP of £2.38 per packet of 6 bars.
