Sales of frozen food in the retail sector are up 3.4% year-on-year, according to the British Frozen Food Federation (BFFF).
But the dismal summer hit ice cream sales, which were down by 1.6% on 2006.
Potato products led the way, showing year-on-year growth of 9.9%, closely followed by the fish sector at 8.7%.
Meat and poultry showed 6.9% growth, which BFFF director general Brian Young said was driven “by a real surge in cook-from-frozen joints pioneered by Iceland.”
Confectionery and desserts grew at 5.5% while the pizza category improved by 4.4%.
Said Young: “A resurgent Iceland, a strong performance from Asda, an improving offer in their premium lines from Sainsbury’s, strong performance at Tesco and a solid performance in Morrisons, have all helped to buoy the frozen food sector.”
The figures are based on data supplied by TNS and cover the year to 9 September 2007.
