The rule implemented was that less healthy foods could be promoted when the amount of children watching is 20% more than the normal watching population.
Food campaigner at Which? Clare Corbett claimed: “The ad restrictions look good on paper but the reality is that the programmes most popular with children are slipping through the net.”
But the Advertising Association responded and said the watchdog’s list of programmes used in the report are “not aimed at children”.
“There clearly has to be an element of parental responsibility on which programmes they allow their children to view,” chief executive at the association Baroness Peta Buscombe said.
Asda this week was censured by the Advertising Standards Authority, which said a recent promotion contained “unsubstantiated” claims about prices.
