Over over half of the people polled exclusively for TalkingRetail.com said their choice of supermarket has been determined by the economic downturn.
In the poll conducted by Empathy Research, 37% of people said the current supermarket they use has been influenced “a little” by the credit crunch and 16% said this decision has been influenced “a lot”.
And 44% said they decide which supermarket to go to based on promotions as 58% said they visit the same supermarket for their weekly shop.
Additionally, 58% said they are actively searching out discounts, while 55% are taking advantage of more promotions in the current climate.
The research appears to back up data released by TNS that said discount supermarkets are performing well in the recession.
Specialist discount supermarkets are being used more than they were three months ago by 28%, although only 5% are using their local convenience store more.
Weekly consumer intelligence reports are being carried out by Empathy Research for TalkingRetail.com.
You can view the full report on the impact of the credit crunch on consumer choice here.
