Almost half of shoppers are buying more own label products than they were 3 months ago, according to new exclusive figures.
This week’s survey, conducted by Empathy Research for TalkingRetail.com, found 41% of shoppers have switched to own labels during this time period.
However, 67% of respondents said only the quality of some own label products is as good as their equivalent brands.
And just 22% of respondent said all own label goods match branded items in terms of quality.
56% of those polled said they are buying the same amount of own label products than they were three months ago.
In the 25 to 34-year-old age category, 55% said they are purchasing more own label items now.
Empathy Research polled 1,000 people from its Pigsback.com consumer website.
Weekly intelligence reports are being provided by the firm for TalkingRetail.com.
View the complete survey on own brands and shopping trends
