Entrepreneur Vicky Critcher is enjoying the “taste of success” this week as she launches her homemade Welsh chocolate brownies to thousands of new customers at 50 Tesco stores throughout Wales.
Tesco has agreed to run an introductory price promotion at its Welsh stores until the end of September to launch the packs of 12 bite-size white chocolate chunk brownies from The Chocolate Brownie Company.
Critcher, who runs the successful company from her home at Creigiau, near Cardiff, will also run a series of in-store tasting events for customers at Tesco’s major stores during the promotion.
The brownies contain no preservatives, additives or artificial colours, and have a 17-day shelf life. They also contain 70% dark Belgian chocolate, which accounts for their “rich, fudgy flavour.”
Critcher said: “As soon as people taste my brownies, they appreciate the fudgy, home-made flavour, which sets them apart from others on the market.”
In addition to supplying a growing number of restaurants, tea, coffee and gift shops, Critcher also provides gift packs for birthdays, weddings, corporate events and dinner parties.